edna mode costume
Skip itHigh returns (13.8%) — this niche doesn't clear our bar today.
Avg price
Great$62.55avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+42.4%90-day search growth — must beat 0% to launch
Review moat
Good1,104.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$6.88–$297.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 76K searches
Returns
Bad13.8%return rate — above 6% kills the launch gate
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
28
Top-5 brand share
65%
Open market
30%
- Fait Par Foutch25%
- Fun Costumes14%
- Disguise12%
- ColorGround8%
- PIXAR6%
- Linfairy5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fait Par Foutch Womens Edna Dress Buttermilk XL
Fait Par Foutch$293.330.0★0 rev
Disguise Womens Edna Deluxe Adult Costume Blue S (4-6)
Disguise$36.303.7★215 rev
Fait Par Foutch Womens Edna Dress Buttermilk S
Fait Par Foutch$296.400.0★0 rev
ColorGround Kids Size Short Straight Black Natural Cosplay Wig with Glasses frame
ColorGround$24.994.5★208 rev
Disney PIXAR The Incredibles Edna Tote Bag 16 inches
PIXAR$21.975.0★19 rev
Newest
by launch dateFait Par Foutch Womens Edna Dress Buttermilk XL
Fait Par Foutch$293.330 rev
Fait Par Foutch Womens Edna Dress Buttermilk S
Fait Par Foutch$296.400 rev
Fait Par Foutch Womens Edna Dress Buttermilk L
Fait Par Foutch$297.990 rev
Black Dresses for Women Long Sleeve Crewneck Casual Cozy Dress with Pockets Fall Vacation Resort Outfits 2025 Small
FREEOAK$17.54311 rev
NIUOBYS Short Black Bob Wig With Glasses for Womens Anime Cosplay Costume Hair for Halloween Party
NIUOBYS$21.7516 rev
Trending
90-day click momentumFait Par Foutch Womens Edna Dress Buttermilk L
Fait Par Foutch$297.990.0★
Fait Par Foutch Womens Edna Dress Buttermilk XL
Fait Par Foutch$293.330.0★
Fait Par Foutch Womens Edna Dress Buttermilk S
Fait Par Foutch$296.400.0★
Disney PIXAR The Incredibles Edna Tote Bag 16 inches
PIXAR$21.975.0★
QACOHU Summer Dresses for Women 2026 Casual Ruffle Short Sleeve V-Neck Flowy Swing Shift Dress Black L
QACOHU$33.774.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 58.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“perfect size”
“The quality is good for a costume accessory”
“Comfortable and cute”
“Very stylish”
“So soft”
“Pretty”
“Length is great / can be professional or flip flop dress”
“so light weight”
“Nice material and style”
What buyers complain about
“However, they were definitely too large for my 3-year-old and kept sliding off”
“Ran longer than I thought”
“cheap”
“It is square”
“thin material”
“It was a little snug through the chest so if you are larger you might need to size up”
“it's good although I suspect it will become uncomfortable given longer term wear. which it's not really designed for”
“Not worth it”
“Flimsy”