dupatta
Skip itHigh returns (14.0%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Price range
Great$9.11–$61.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.04avg listing price — sweet spot $15–$100
Review moat
Great486.05avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 415K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad14.0%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
29
Top-5 brand share
76%
Open market
19%
- themilestocks27%
- Chandrakala21%
- HARI MADHAV DESIGN15%
- DUPATTA BAZAAR7%
- Generic6%
- Weavers Villa6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 84 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HARI MADHAV DESIGN Womens Nylon Net Embroidered Dupatta Beige Free Size
HARI MADHAV DESIGN$15.294.1★2,222 rev
HARI MADHAV DESIGN Womens Nylon Net Embroidered Dupatta (White Free Size) (White Free Size)
HARI MADHAV DESIGN$15.414.1★2,222 rev
Womens Heavy White Colour Net Embroidered Fancy phulkari work Dupatta for women
Generic$19.484.2★72 rev
Chandrakala Chiffon Dupatta for Women Embroidered Sheer Wrap for Wedding Party & Evening Dress Shawl Scarf Chunni Gold (D285BEI)
Chandrakala$18.654.1★49 rev
Rbenxia Women Sequin Bandana Summer Mesh Scarf Glitters Sheer Beach Shawl Wrap Sparkling Metallic Evening Dress Shawls Wraps (Gold One Size)
Rbenxia$10.923.9★26 rev
Newest
by launch dateRbenxia Women Sequin Bandana Summer Mesh Scarf Glitters Sheer Beach Shawl Wrap Sparkling Metallic Evening Dress Shawls Wraps (Gold One Size)
Rbenxia$10.9226 rev
Arts Of India Womens Plain Gold Blended Silk Dupatta
Arts Of India$13.8712 rev
Chandrakala Dupatta for Women Shawl Scarf Wrap Chunni Teal Blue Silver Drops (D290TEA)
Chandrakala$19.2721 rev
Chandrakala Net Dupatta for Women Elegant Sheer Floral Wrap for Ethnic Wear Wedding Party & Festive Styling White Multicolor (D281WHI)
Chandrakala$18.3474 rev
Chandrakala Net Dupatta for Women Elegant Sheer Floral Wrap for Ethnic Wear Wedding Party & Festive Styling Gold White (D280GOL)
Chandrakala$18.9274 rev
Trending
90-day click momentum
themilestocks TMS Womans Embellished Net Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding (Magenta) 87 Inches X 44 Inches || 220 cm X 112cm
themilestocks$16.024.1★
themilestocks Womans Embroidered Chiffon Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding - Olive Green
themilestocks$16.404.0★
Rbenxia Women Sequin Bandana Summer Mesh Scarf Glitters Sheer Beach Shawl Wrap Sparkling Metallic Evening Dress Shawls Wraps (Gold One Size)
Rbenxia$10.923.9★
themilestocks Womans Embellished Net Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding - Teal Blue
themilestocks$15.754.1★
themilestocks TMS Womans Embellished Net Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding (Black) 87 Inches X 44 Inches 220 cm X 112cm
themilestocks$15.874.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Exactly as described”
“Super soft and delicate”
“I love how lightweight it is”
“The color is great”
“so inexpensive”
“Perfect touch of elegance”
“The embroidery was pretty”
“fits well”
“It sparkles very well”
What buyers complain about
“Cheap But Fine”
“The color was off and dull”
“it's too narrow”
“Feel like is made with artificial fibers only”
“Doesnt match photos”
“Definitely wouldnt be used for warmth”
“I am returning it as it does not work for my purpose”
“Not as sheer as advertised photos show”
“smell like armpit”
“Too many sequins for arm”