Skip to content
52

dumpster fire response team pin

Worth a look

Shows low returns (0.4%), but a small market ($63K/yr) keeps it on the watch list.

Market size 16Growth 23Conversion 76Competition 74Returns 98Price range 34Avg price 40Brand share 72Review moat 97Quality gap 20

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Review moat

Incredible62.72

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.80

avg listing price — sweet spot $15–$100

Price range

Okay$4.85–$20.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$63K

$63K/yr · 81K searches

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

24

Top-5 brand share

62%

Open market

32%

  • PTDIONE24%
  • Hpgoxkd11%
  • Huquary10%
  • GLECTG8%
  • NUJOLI8%
  • JUNEBRUSHS6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 39 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 27 weeks — -3.2% search growth over the last 90 days.
2K1KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“The quality of the pin is pretty good”

Gifting Purpose21%

“Fun gifts”

Value For Money9%

“they are very affordable”

Color7%

“Bright colors”

Advertised Vs Actual Product5%

“Exactly as described”

Design-Overall5%

“I love the different designs”

Sharpness3%

“Sharp details”

Strength3%

“Feels very sturdy”

Size-Overall2%

“The size is perfect for a backpack or lanyard”

Metal Quality2%

“Quality metal pin”

What buyers complain about

Size-Overall19%

“Each pin is a little larger than a quarter”

Advertised Vs Actual Product18%

“listing is very deceptive”

Color13%

“Weird color distribution”

Quality-Overall7%

“The quality sucked”

Strength6%

“as a few didnt stay on as tightly as expected”

Ease Of Use5%

“hard to read”

Print Quality3%

“Poor, grainy print quality”

Durability3%

“it doesnt feel durable enough for regular use on a backpack or jacket”

Material Quality3%

“Plastic”

Thickness1%

“It is a bit on the thin side”

Top return reasons

Advertised Vs Actual Product43%
Size-Overall31%
Defective Material/Parts11%
Quality-Overall7%
Value For Money4%
Print Quality2%
Material Quality1%