duck umbrella
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible94.31avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$16.20–$35.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.78avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$44K$44K/yr · 136K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
7
Top-5 brand share
100%
Open market
0%
- Natuquebrela61%
- Travebo15%
- LEAGERA14%
- RIFLE PAPER CO.7%
- RusuiQinsan3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natuquebrela Cute Duck Handle Umbrella - Compact Travel Yellow Duck Head Umbrella Adult Lightweight Wood Handle Small Folding Girls Women Umbrellas
Natuquebrela$20.104.4★168 rev
Natuquebrela Yellow Duck Auto Umbrella - Cute Compact Travel Collapsible Windproof Portable Umbrellas for Rain with Duck Wooden Head Handle Adult
Natuquebrela$23.374.6★119 rev
LEAGERA Compact Umbrellas for Rain&Sun Travel Umbrella Cute Duck Head Handle Design for Girls Gifts Steady 8 Ribs Folding Umbrella Lightweight and Small Yellow
LEAGERA$19.844.5★302 rev
Travebo Travel Folding Umbrella with Cute Duck wooden Handle Wide Strap Rain/Sun UPF 50+ UV Protection Compact Lightweight Portable Sturdy & Collapsible 8 Ribs Women/Kids Backpack/Car
Travebo$16.984.6★32 rev
RIFLE PAPER CO. Camont Umbrella Includes Matching Storage Sleeve Portable 17 Fold Up Size Auto Open Feature Wooden Handle 40 Open Diameter Printed in Full Color
RIFLE PAPER CO.$35.744.6★59 rev
Newest
by launch date
RIFLE PAPER CO. Home Sweet Home Pattern Umbrella Includes Matching Storage Sleeve Portable 11 Fold Up Size Auto Open Feature Classic Wooden Duck Handle Printed in Full Color
RIFLE PAPER CO.$35.611 rev
Travebo Travel Folding Umbrella with Cute Duck wooden Handle Wide Strap Rain/Sun UPF 50+ UV Protection Compact Lightweight Portable Sturdy & Collapsible 8 Ribs Women/Kids Backpack/Car
Travebo$16.9832 rev
Travebo Travel Folding Umbrella with Cute Duck wooden Handle Wide Strap Rain/Sun UPF 50+ UV Protection Compact Lightweight Portable Sturdy & Collapsible 8 Ribs Women/Kids Backpack/Car
Travebo$16.2032 rev
Travebo Travel Folding Umbrella with Cute Duck wooden Handle Wide Strap Rain/Sun UPF 50+ UV Protection Compact Lightweight Portable Sturdy & Collapsible 8 Ribs Women/Kids Backpack/Car
Travebo$16.6732 rev
Natuquebrela Portable Duck Umbrella for Travel - Cute Collapsible Compact Umbrellas for Children Adults Unique Yellow Folding Windproof Umbrella for Rain
Natuquebrela$20.1817 rev
Trending
90-day click momentumRIFLE PAPER CO. Home Sweet Home Pattern Umbrella Includes Matching Storage Sleeve Portable 11 Fold Up Size Auto Open Feature Classic Wooden Duck Handle Printed in Full Color
RIFLE PAPER CO.$35.615.0★
Travebo Travel Folding Umbrella with Cute Duck wooden Handle Wide Strap Rain/Sun UPF 50+ UV Protection Compact Lightweight Portable Sturdy & Collapsible 8 Ribs Women/Kids Backpack/Car
Travebo$16.204.6★
Travebo Travel Folding Umbrella with Cute Duck wooden Handle Wide Strap Rain/Sun UPF 50+ UV Protection Compact Lightweight Portable Sturdy & Collapsible 8 Ribs Women/Kids Backpack/Car
Travebo$16.674.6★
Travebo Travel Folding Umbrella with Cute Duck wooden Handle Wide Strap Rain/Sun UPF 50+ UV Protection Compact Lightweight Portable Sturdy & Collapsible 8 Ribs Women/Kids Backpack/Car
Travebo$16.984.6★
Natuquebrela Duck Folding Umbrella Black - Small Black Collapsible Portable Umbrella Compact with Wooden Duck Head Handle
Natuquebrela$23.924.4★
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — +19.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Adorable handle and easy to use, perfect for spring”
“fits one person very well”
“Just as described”
“The umbrella seems to be good quality”
“Nice aesthetic and acceptable mechanics,”
“It is very sturdy”
“Nice color”
“this automatic duck umbrella functionality is a significant practical advantage built with durable materials”
“it's holding up well to the abuse”
“It's cute, compact, and brightens my mood when the weather is a challenge”
What buyers complain about
“the pole feels flimsy”
“It brakes very easy”
“Opening difficulties”
“look for a better quality umbrella”
“not to be used under rain”
“The handle was also uncomfortable to hold”
“Size of it is small so only one person can fit cause when you open it its like high up”
“Telescoping handle/shaft doesn't stay extended”
“Yet it is not exactly true to color”