dragon costume
Worth a lookShows a sweet-spot price point ($27.30 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible$27.30avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great291.28avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.74–$51.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$188K$188K/yr · 944K searches
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
55
Top-5 brand share
49%
Open market
47%
- Laahoem25%
- IROLEHOME8%
- Kgromfy7%
- Danxilu4%
- Morph4%
- Spooktacular Creations4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Laahoem Animal Dragon Pajamas Unisex Adult Hooded Men Women Jumpsuit Costume Cosplay Sleepwear Dark Green XL
Laahoem$22.074.4★129 rev
Laahoem Unisex Dragon Hoodie Men and Women Oversize Animal Pajamas Flannel Pullover Costume Soft Cozy Warm Adult Wearable Blanket Hooded Green
Laahoem$27.414.9★12 rev
Danxilu Inflatable Dragon Costume Adult with Wings for Halloween
Danxilu$51.034.6★102 rev
Kgromfy Unisex Red Dragon Onesie Animal Cosplay Pajamas Adult Jumpsuit Costume Halloween XL
Kgromfy$24.774.2★101 rev
Spooktacular Creations Halloween Dragon Costume Adult Dinosaur Costume Unisex Dragon Jumpsuit Animal Zip-up Hooded Jumpsuit for Men Women Halloween Cosplay Themed Party
Spooktacular Creations$38.564.6★1,904 rev
Newest
by launch date
Morph Girls Dragon Costume Dragon Costume Kids Dragons Dress For Girl Girls Halloween Costumes M (7-9 Y)
Morph$36.182 rev
JUOLOET Unisex Adult Onesie Pajamas Dinosaur Animal One Piece Snug Fit Halloween Costume Sleepwear HomewearPurple Dinosaur XX-Large
JUOLOET$26.4138 rev
JUOLOET Unisex Adult Onesie Pajamas Dinosaur Animal One Piece Snug Fit Halloween Costume Sleepwear HomewearDark Green Dinosaur X-Small
JUOLOET$23.7138 rev
NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-2XL)
NCBYKM$40.20176 rev
NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-XL)
NCBYKM$39.50176 rev
Trending
90-day click momentumMorph Girls Dragon Costume Dragon Costume Kids Dragons Dress For Girl Girls Halloween Costumes M (7-9 Y)
Morph$36.185.0★
JUOLOET Unisex Adult Onesie Pajamas Dinosaur Animal One Piece Snug Fit Halloween Costume Sleepwear HomewearDark Green Dinosaur X-Small
JUOLOET$23.714.4★
JUOLOET Unisex Adult Onesie Pajamas Dinosaur Animal One Piece Snug Fit Halloween Costume Sleepwear HomewearPurple Dinosaur XX-Large
JUOLOET$26.414.4★
NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-XL)
NCBYKM$39.504.5★
NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-2XL)
NCBYKM$40.204.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 32.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it was a nice roomy fit”
“Great quality and comfortable to wear, looks super cool”
“Colors are bright and fun”
“Worth it”
“True to the photos”
“I really like that the mask is a soft”
“Comfortable and Soft”
“Cute fun for little kids”
“I really liked the durability”
“Material is good quality”
What buyers complain about
“The legs are short”
“they'll die in about a half hour”
“Very cheap material”
“The product smelled like it was sprayed with air freshener before it was packaged”
“just a little heavy for my pants”
“not ideal for lots of walking”
“it is quite difficult to keep the head up”
“The main costume was a little thin”
“Looks more expensive than it was”
“You don't really have arms”