dragon ball z keychain
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.35avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good989.17avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 6% kills the launch gate
Price range
Okay$6.07–$247.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 789K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
185
Top-5 brand share
99%
Open market
1%
- Funko76%
- Great Eastern Entertainment14%
- POP MART3%
- ABYSTYLE3%
- DreamWater3%
- LAEKOU1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Keychain: The Mandalorian - The Child
Funko$12.454.8★6,100 rev
Funko Pop! Keychain: Star Wars - Darth Vader
Funko$12.214.8★2,709 rev
Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
Funko$13.514.7★208 rev
FUNKO POP! KEYCHAIN: Lilo & Stitch - Stitch & Angel 2PK
Funko$16.944.7★2,241 rev
GE Animation GE-82540 Dragon Ball Z Super Saiyan Goku Lanyard
Great Eastern Entertainment$13.554.5★284 rev
Newest
by launch date
Funko Pop! Keychain: Mandalorian & Grogu - Grogu with snack - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Star Wars Fans - Figure for Collectors and Display
Funko$6.0726 rev
POP MART Stitch Adventure Series Blind Box Keychain Vinyl Plush Bag Charm Collectible Holiday Birthday for Kids Adults Whole Set
POP MART$247.8632 rev
POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box
POP MART$17.0687 rev
Funko Pop! Keychain: Horror - Ghostface Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Horror Fans - Backpack Decor
Funko$13.37140 rev
POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box
POP MART$20.3454 rev
Trending
90-day click momentumPOP MART Stitch Adventure Series Blind Box Keychain Vinyl Plush Bag Charm Collectible Holiday Birthday for Kids Adults Whole Set
POP MART$247.864.6★
Funko Pop! Keychain: Mandalorian & Grogu - Grogu with snack - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Star Wars Fans - Figure for Collectors and Display
Funko$6.075.0★
Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime
Finex$14.324.7★
POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box
POP MART$17.064.3★
POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box
POP MART$20.344.4★
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -8.4% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice detail”
“It looks so cute on my key chain”
“As advertised”
“Super cute and perfect size”
“cute gift to give”
“great price”
“Holding up just great so far”
“Durable”
“Its lightweight, feels sturdy enough for everyday use, and gets compliments all the time because apparently tiny pink balloon dogs make people happy 💖🐶”
“It's a Funko POP you can easily carry”
What buyers complain about
“Broke”
“Bigger than expected”
“Arrived broken”
“Not very sturdy”
“Over priced,”
“Itty bitty made low quality just the cheapest looking plastic not even like how normal Funko pops are”
“It's bulky,”
“Mine broke off the chain in less than 2 days from just having it on my keychain”
“So tiny and broke in less than a day before it was even attached to anything”
“Poor quality”