dorothy costume for toddler girls
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.82avg listing price — sweet spot $15–$100
Price range
Good$5.95–$39.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,099.76avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 78K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad14.7%return rate — above 6% kills the launch gate
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
36
Top-5 brand share
78%
Open market
17%
- Rubies36%
- Wizard of Oz19%
- HMPRT10%
- Spirit Halloween8%
- Ruikajia5%
- G.C4%
- Open — no brand owns it (7 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubies The Wizard of Oz: Dorothy Costume for Babies Girls Infant
Rubies$24.634.2★15 rev
Rubies The Wizard of Oz: Dorothy Sequin Costume Dress for Kids Girls Toddler
Rubies$22.914.6★2,158 rev
HMPRT Halloween Costume for Girls Kids 2025 Book Storybook Character Costumes Dress Basket Blue Socks Hair Bows 6
HMPRT$29.554.7★379 rev
Spirit Halloween Toddler The Wizard of Oz Dorothy Costume - 2T
Spirit Halloween$39.624.7★36 rev
Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 2T
Wizard of Oz$15.044.8★35 rev
Newest
by launch date
IKALI Girls Book Character Costume Fairytale World Book Day Storybook Character Dress Up Outfit for Kids Toddlers
IKALI$18.4823 rev
Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits
Bloremed$27.3473 rev
G.C Girls Blue Plaid Costume Kids Book Storybook Character Dress Up Outfits Halloween Cosplay Role Play Birthday Gifts
G.C$32.0290 rev
Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 2T
Wizard of Oz$15.0435 rev
Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 5T
Wizard of Oz$15.1435 rev
Trending
90-day click momentumWizard of Oz Dorothy Little Girls Cosplay Dress Gingham Blue/White 6
Wizard of Oz$15.144.8★
Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 2T
Wizard of Oz$15.044.8★
Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 3T
Wizard of Oz$15.284.8★
Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 5T
Wizard of Oz$15.144.8★
Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 4T
Wizard of Oz$15.224.8★
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -14.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 117.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfect my granddaughter loved it”
“Great Quality”
“Affordable for all pieces”
“They appear to be comfortable”
“Very durable material”
What buyers complain about
“Extremely big”
“Very cheaply made”
“too slippery it comes off way too easily”
“It was dirty”
“This came all bent up”
“The collar was black, very gross”
“not brand new”
“It is very flimsy”