dont do stupid shit
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($4.11–$13.37) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Review moat
Great228.86avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Growth
Great+70.2%90-day search growth — must beat 0% to launch
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.57avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$11K$11K/yr · 31K searches
Price range
Bad$4.11–$13.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
28
Top-5 brand share
50%
Open market
43%
- Pretty Inappropriate15%
- Paginafr10%
- KINMES8%
- MIXJOY8%
- CYLDGNS8%
- HZMM7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dont Do Stupid Sh T Keychain for Boys Him Back to Scool Gifts for Girls Her New Driver Keychain Birthday Gift for Adult Son Daughter from Mom Dad Dumb Stupid Gift for College Funny Boy Keychain
Paginafr$10.894.7★47 rev
Pretty Inappropriate Dont Do Stupid Shit Metal Keychain 16 Year Old Boy Birthday Gift Ideas Sweet 16 Gifts for Girls Drive Safe Keychain for Daughter 16 Year Old Girl Birthday ((Heart) Mom & Dad)
Pretty Inappropriate$8.504.7★351 rev
Young Men Gifts Age 20s Dont Do Stupid ShitKeychain for Teen Boys Girls Granddaughter Grandson Granddaughter Grandson Graduation Gifts Dont Do Stupid Sht Keychain Easter Basket Stuffers for Teens
KINMES$8.054.6★74 rev
CYLDGNS Drive Safe Keychain for Son Daughter from Mom Funny Stainless Steel Safe Driving Reminder Keychain for New Driver Sweet 16 Graduation Birthday Gift for Teen Boys Girls with Blue Gift Box
CYLDGNS$9.124.8★67 rev
Teen Granddaughter Grandson Graduation Humor Gag Gifts from Grandma to Grandchildren 16th Birthday Dont Do Stupid Key Chain for Teenage
MIXJOY$5.554.8★1,322 rev
Newest
by launch date
jeecalart Drive Safe Keychain Funny Engraved Keychain for Son Daughter New Driver Gift from Mom Teen Driver First Car Gift Driver License Graduation Birthday Car Keychain
jeecalart$8.713 rev
FrereFeter Funny Gag Gifts for Son Daughter from Mom Valentines Gift for Son Daughter Handmade Crochet Gifts Adults Women Men Positive Poop Dont Do Stupid Shit BRR Basket Stuffers
FrereFeter$7.764 rev
Nitelat Call Your Mom Signs - Dorm Decor for College Girls Guys College Dorm Essentials for Guys High School Graduation Gifts Have Fun Be Safe Dont Do Stupid Shit Go to Class Call Home
Nitelat$13.3715 rev
CYLDGNS Drive Safe Keychain for Son Daughter from Mom Funny Stainless Steel Safe Driving Reminder Keychain for New Driver Sweet 16 Graduation Birthday Gift for Teen Boys Girls with Blue Gift Box
CYLDGNS$9.1267 rev
Delujouberst DonT Do Stupid Shit Keychain Dorm Essentials for Guys Teen Boy Girl Early Christmas Gift Ideas for Grandson Granddaughter DonT Do Stupid Sht Keychain Gifts Graduation Gift
Delujouberst$6.954 rev
Trending
90-day click momentumDelujouberst DonT Do Stupid Shit Keychain Dorm Essentials for Guys Teen Boy Girl Early Christmas Gift Ideas for Grandson Granddaughter DonT Do Stupid Sht Keychain Gifts Graduation Gift
Delujouberst$6.955.0★
Pretty Inappropriate Dont Do Stupid Shit Metal Keychain (Mom Black)
Pretty Inappropriate$8.054.7★
jeecalart Drive Safe Keychain Funny Engraved Keychain for Son Daughter New Driver Gift from Mom Teen Driver First Car Gift Driver License Graduation Birthday Car Keychain
jeecalart$8.715.0★
Pretty Inappropriate Dont Do Stupid Shit Metal Keychain (Mom & Dad Black)
Pretty Inappropriate$8.244.7★
Funny Keychain Gift for Teenager from Mom Dont Do Stupid Shit Keychain Gift for Son Daughter Kids Go to College Presents (Black - Mom&Dad)
HZMM$5.864.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Small for him to carry around on key chain to remind him”
“looks just like the picture”
“Perfect size”
“Fun gift”
“Holding up nicely after several months of use”
“They are made of quality material”
“Great design”
“Is dainty and definitely not too bulky for a key ring”
“Definitely worth it”
What buyers complain about
“Small”
“I have purchased this key chain twice since August and BOTH of them have broke”
“BOTH of them have broke”
“The print is not dark or bold enough”
“The print is not dark or bold enough”