distressed balaclava
Skip itSoft demand (-61.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Good549.75avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.54–$25.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 6% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 60K searches
Growth
Bad-61.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
16
Top-5 brand share
81%
Open market
13%
- ROXUN37%
- Newcotte16%
- Ezovino13%
- MGBPEI8%
- Panitay7%
- Ramede7%
- Open — no brand owns it (7 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROXUN Distressed Ski Mask Balaclava Yeat Shiesty Fluffy Knitted Full Face
ROXUN$8.334.4★1,099 rev
ROXUN Distressed Ski Mask Balaclava Yeat Shiesty Fluffy Knitted Full Face
ROXUN$9.014.4★1,099 rev
Panitay 4 Pcs Men Distressed Balaclava Winter Trending Ski Masks Women Wind Proof Furry Distress Face Mask (Main Red Black)
Panitay$19.044.6★80 rev
Ezovino Distressed Balaclava Ski Mask Knitted Full Face Mask for Men/Women Blackwhite
Ezovino$9.484.4★190 rev
Newcotte 2 Pack Adult Distressed Balaclava Ski Mask Full Face Knitted Balaclava Windproof Cool Ski Mask for Cold Weather(Large Black Assorted Pink)
Newcotte$12.634.4★718 rev
Newest
by launch date
Fourluoo 4 Pcs 1-Hole Ski Mask Distressed Balaclava Winter Knitted Ski Mask Warm Full Face Cover Knit Beanie for Women Men(Mixing Colors)
Fourluoo$14.956 rev
ROXUN Ski Mask Fleece Balaclava Windproof Face Mask Winter Warm Neck Cover Hat Hood for Men Women Black
ROXUN$14.461,125 rev
Newcotte Black Pink Distressed Balaclava Cat Ear Ski Mask Knitted Beanie Full Face Mask Furry Winter Neck Warmer for Men Women
Newcotte$10.8731 rev
Ezovino Distressed Balaclava Ski Mask Knitted Full Face Mask for Men/Women Purple
Ezovino$9.13190 rev
yolrdiw 2 Pieces Winter Distressed Balaclava Knitted Ski Full Face Mask for Women Men Pink
yolrdiw$8.0452 rev
Trending
90-day click momentum
Ezovino Distressed Balaclava Ski Mask Knitted Full Face Mask for Men/Women
Ezovino$9.144.4★
Newcotte 2 Pack Adult Distressed Balaclava Ski Mask Full Face Knitted Balaclava Windproof Cool Ski Mask for Cold Weather(Large Black Pink)
Newcotte$12.384.4★
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
ROXUN$7.004.6★
3 Pieces Balaclava Ski Mask Winter Knitted Full Face Cover Ski Mask Cover Valentine Balaclava for Women Men Outdoor Sports(Black Pink Rose Red)
SATINIOR$13.914.0★
Newcotte 2 Pack Adult Distressed Balaclava Ski Mask Full Face Knitted Balaclava Windproof Cool Ski Mask for Cold Weather(Large Black Black and White)
Newcotte$12.474.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cozy and warm”
“Mask fits well”
“It is well made”
“Very comfortable”
“The balaclava is soft, warm and keeps out the cold on my head and face and neck even in the wind”
“Breathable and fairly comfortable”
“Windproof”
“Great choice for a budget buy”
“As advertised”
“Lightweight and breathable”
What buyers complain about
“Too big and loose”
“Its not that thick”
“Cheap”
“Wash before using bc it has a chemical smell”
“broke first time i wore it”
“also the elastic across the top came off after like a month so i ordered a replacement”
“made of some kind of felt”
“Too thin”
“A little more on the expensive side”
“Definitely not very breathable”