dickies backpack
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.90avg listing price — sweet spot $15–$100
Price range
Incredible$17.54–$95.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Okay4.6%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad6,455.17avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 64K searches
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
98
Top-5 brand share
90%
Open market
8%
- Dickies64%
- Carhartt16%
- JanSport7%
- SUPACOOL2%
- Goloni1%
- EASTPAK1%
- Open — no brand owns it (12 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dickies Large Laptop Backpack for Men Women Water Resistant College Computer Bag for School Travel Work Fits 15.6 Inch Notebook (Black)
Dickies$36.174.2★319 rev
Dickies Essential Backpack SYCAMORE AL
Dickies$30.554.7★179 rev
Dickies Essential Backpack BLACK AL
Dickies$33.574.7★179 rev
Carhartt 21L Classic Laptop Backpack Water-Resistant Pack W/ 15 Laptop Sleeve and Organizational Compartments Port
Carhartt$43.904.6★2,179 rev
Dickies Duck Canvas Backpack Black
Dickies$61.110.0★0 rev
Newest
by launch date
Dickies Essential Backpack Khaki One Size
Dickies$33.11179 rev
LIECDRO Black Backpack for Men School Backpack for Boys Teens 15.6 inch Laptop Back Pack with Reinforced Straps Backpacks for School Business Work College Travel College Book Bag Bookbag
LIECDRO$27.79128 rev
Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag Black
Goloni$19.53301 rev
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$20.962,665 rev
Dickies Mini Backpack Brown Duck One Size
Dickies$24.555 rev
Trending
90-day click momentumAmazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$20.964.7★
Dickies 35MM S&R REVERSIBLE 2R ST
Dickies$19.784.5★
Dickies Essential Backpack Khaki One Size
Dickies$33.114.7★
Amazon Basics Backpack for School Travel Study with Padded Adjustable Shoulder Straps Spacious Compartment Water Bottle Pockets Durable Classic Design Black
Amazon Basics$17.544.6★
BURLEBO Backpack - Classic Deer Camo
BURLEBO$59.064.8★
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -0.8% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 7.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good for the price”
“The material feels durable”
“is the perfect size for travel”
“Sturdy and stylish”
“Lots of storage”
“As advertised”
“it was perfect for my carry on”
“Light weight and comfortable”
“The material is beautiful”
What buyers complain about
“Size 🤏 Way too small”
“came apart”
“Cheaply Made”
“Zippers are hard to use”
“Straps arent comfortable”
“The material is cheap”
“Could be cheaper”
“A slight smell”
“It's heavier than I had hoped”
“Feels kind of flimsy”