devil wings
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.44avg listing price — sweet spot $15–$100
Review moat
Great295.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.59–$82.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad9.1%return rate — above 6% kills the launch gate
Market size
Bad$36K$36K/yr · 153K searches
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
30 falling
Sellers
55
Top-5 brand share
55%
Open market
39%
- Lauthen.S14%
- elope13%
- BaronHong10%
- HOMELEX10%
- KORURACLUB8%
- whitefeather6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lauthen.S Belly Dance Isis Wings with Sticks Women Angel Wings Halloween Costume Carnival Cape Outfit Red
Lauthen.S$19.814.6★107 rev
elope Half Angel and Half Devil Kit - Velour Headband with Wings - Red
elope$9.904.0★24 rev
Feather Shawl for Women - Swan Feathers Collar Halloween Crow Cape Witch Costume Accessories
HOMELEX$21.924.3★91 rev
BaronHong Halloween Mardi Gras Costume Cosplay Demon Dragon Wings for Adult(black M)
BaronHong$26.764.2★492 rev
KORURACLUB Wings cosplay halloween bat wings Devil wings clothing Accessories bat wings
KORURACLUB$19.724.3★103 rev
Newest
by launch date
Angel Feather Wings for Adults Angel Wings for Girls Fairy Angel Costume for Women Halloween Dress Up Party Favor (Red)
leasote$5.591 rev
whitefeather Feather Angel Wings with Halo Headband Adult Costume Accessories Lightweight Adjustable Fairy Wings for Cosplay (red-1.96ft-Love)
whitefeather$14.4692 rev
whitefeather Feather Angel Wings with Halo Headband Adult Costume Accessories Lightweight Adjustable Fairy Wings for Cosplay (red-1.96ft)
whitefeather$14.8092 rev
Mzztino Devil Wings Props Non-Woven Fabric Demon Wing Cosplay Halloween for Men Women
Mzztino$19.530 rev
fulasiteu Red Devil Wings 31.5 Inch Adult Devil Angel Wings Headband Wand for Adult Women Halloween Christmas Party Decoration Costumes
fulasiteu$15.3099 rev
Trending
90-day click momentumMzztino Devil Wings Props Non-Woven Fabric Demon Wing Cosplay Halloween for Men Women
Mzztino$19.530.0★
elope Half Angel and Half Devil Kit - Velour Headband with Wings - Red
elope$9.904.0★
Feather Shawl for Women - Swan Feathers Collar Halloween Crow Cape Witch Costume Accessories
HOMELEX$21.924.3★
Nackiy Long Black Opera Gloves for Women 1920s Satin Stretchy Elbow Length Party Gloves Costumes Bridal 20inch
Nackiy$6.664.4★
quescu 3pcs Devil Costume Set Devil Wings Devil Horn Headband Pitchfork for Halloween Dress Up Cosplay Accessories Party Favor
quescu$17.154.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 41.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put in the quality is great you can reuse it”
“Very comfortable too”
“Great fit”
“worth the money”
“Soft”
“The wings operate as they advertise”
“doesnt feel like its going to fall apart”
“Still gives that elegant appeal”
“The material was comfortable and soft”
“They completed the look perfectly”
What buyers complain about
“Bad quality gloves”
“Literally broke as i was taking it out of the package”
“Rough and dull, and ill fitting”
“Arrived with a hole in them”
“the fingers are thicker”
“the straps broke within 2 mins of wearing them i tried to re glue them”
“There is a problem in keeping the angel wings spread because they keep on sticking together”
“Rough and dull, and ill fitting”
“The halo is about 3/4 inches around so the picture of this is also deceiving”