devil horns
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great285.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$4.95–$34.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.48avg listing price — sweet spot $15–$100
Growth
Okay+18.7%90-day search growth — must beat 0% to launch
Market size
Okay$232K$232K/yr · 946K searches
Returns
Bad6.3%return rate — above 6% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
73
Top-5 brand share
48%
Open market
48%
- MOSTORY21%
- Parma7711%
- FlashingBlinkyLights7%
- LUNROUG6%
- Qhome4%
- PENTA ANGEL4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 64 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Parma77 Glitter Devil Horns Headband Red Devil Horns Devil Costume for Women Men Girls Halloween Fancy Dress Cosplay Hairband (Red)
Parma77$6.534.4★1,334 rev
FlashingBlinkyLights Large Red Devil Horns Light Up Headbands
FlashingBlinkyLights$19.824.5★86 rev
LUNROUG Devil Horns Headband black Cosplay Horn Hair Hoop Gothic Beauty Halloween Dress Up Hair Accessories Hairdress for Halloween Christmas Party Dress Up
LUNROUG$9.693.3★128 rev
Qhome Gothic Antelope Sheep Horn Hoop Headband Forest Animal Aries Exhibition Cosplay Deluxe Costume Horns
Qhome$19.334.5★1,945 rev
Penta Angel Halloween Evil Horn Hair Clips 4pcs Small Horror Demon Goth Ear Hairpins Hair Barrettes Accessories for Women Adults Props Party Cosplay Costume (Black)
PENTA ANGEL$5.794.6★30 rev
Newest
by launch date
VIBNRIX Succubus Devil Horns Headband Lightweight Gothic Costume Accessory with Invisible Elastic for Halloween Cosplay & Fantasy Parties
VIBNRIX$24.7211 rev
MOSTORY Red Devil Horns Headband - Demonic Horns Headband for Adult Halloween Accessories Gothic Horn Hairband for Cosplay Renaissance Renfaire
MOSTORY$12.4111 rev
VIBNRIX Devil Horns Headband Lightweight Invisible Elastic Headpiece for Halloween Cosplay & Gothic Costume Parties
VIBNRIX$22.5411 rev
Nicehill 2 Pack Air Horn 122dB Loud Safety Air Horns for Boating Emergency & Sporting Events Handheld Marine Horn with Easy Button Operation for Warning Signals & Alerts 1.4oz
Nicehill$16.36183 rev
Devil Costume Accessories Set 3Pcs Red Devil Horns Headband Bow Tie and Tail for Kids Girls Boys Halloween Dress Up Cosplay Party Supplies
Bonviv$5.5058 rev
Trending
90-day click momentumNicehill 2 Pack Air Horn 122dB Loud Safety Air Horns for Boating Emergency & Sporting Events Handheld Marine Horn with Easy Button Operation for Warning Signals & Alerts 1.4oz
Nicehill$16.364.5★
Womens Halloween Devil Horn Hat Skull Hat Warm Knitted Winter Beanie Cuffed Funny Alt Emo Scene Cap Y2k Accessories (US Alpha One Size Black-Red)
AOMEXAGA$12.594.5★
10Pcs Stadium Horns - Loud Sturdy Plastic Trumpets for Sports Events Parties and Celebrations | Vuvuzela-Style Noise Makers for Crowd Cheering Graduation Parades Birthday Parties (Random Colors)
Homoyoyo$20.823.9★
Penta Angel Halloween Evil Horn Hair Clips 4pcs Small Horror Demon Goth Ear Hairpins Hair Barrettes Accessories for Women Adults Props Party Cosplay Costume (Black)
PENTA ANGEL$5.794.6★
MOSTORY Gold Demon Horns Headband - Devil Dragon Horns Headband for Adult Halloween Accessories Dark Horn Hairband for Gothic Cosplay Renaissance Renfaire Costume
MOSTORY$15.944.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 22.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“As described”
“Worth the price”
“loud enough”
“snug enough to fit”
“Easy to use”
“Easy install”
“Sound great”
“Very comfortable”
“not heavy at all”
What buyers complain about
“Very loud”
“Bad Quality”
“Fell apart”
“Misleading Description”
“NOT as loud as advertised”
“a bit tight”
“a bit pricey”
“One of the airhorns didn't work”
“a little flimsy”
“it was uncomfortable”