devil costume men
Worth a lookShows a sweet-spot price point ($25.60 avg), but high returns (11.7%) keeps it on the watch list.
Avg price
Incredible$25.60avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$5.50–$62.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great420.23avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Market size
Okay$111K$111K/yr · 299K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Returns
Bad11.7%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
64
Top-5 brand share
46%
Open market
50%
- Fun Costumes15%
- Suitmeister12%
- DiBanGu6%
- Hycredi6%
- LZAOA6%
- Amscan4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Suitmeister Mens Halloween Devil Costume - Slim Fit Suit - Red and Black
Suitmeister$56.173.7★8 rev
Fun Costumes Adult Red Suit Devil Costume for Men - Medium
Fun Costumes$39.194.1★251 rev
DiBanGu Mens Silk Paisley Dress Shirts Long Sleeve Button Down Shirt Casual Regular Fit Shirt for Men Wedding Party Burgundy X-Large
DiBanGu$36.944.6★2,433 rev
Devil Horns Heart Sunglasses Rimless Rave Trendy Novelty Halloween Glasses for Women Men Party Funny Eyewear-Red
Hycredi$9.714.5★28 rev
LZAOA Devil Costume Set Adult Reversible Cloak Vampire Cape Devil Horns Headband Red Black Halloween
LZAOA$17.964.3★155 rev
Newest
by launch date
Kpop Demon Hunter Kids Onesie Pajamas - Boys Girls Long Zip Up Hooded Blanket Sleeper One Piece Costume - Official License
Komar Kids$30.5671 rev
JEMITOP Mens Pure Cotton Renaissance Retro Sleeveless Shirt Halloween Pirate Medieval Viking Lace Up Mandarin Collar Costume Black L
JEMITOP$20.6822 rev
Boys Devil Costume | Kids Red Demon Jumpsuit Wings Belt and Mask for Halloween Dress-Up and Cosplay Medium
Fun Costumes$13.162 rev
Devil Costume Accessories Set 3Pcs Red Devil Horns Headband Bow Tie and Tail for Kids Girls Boys Halloween Dress Up Cosplay Party Supplies
Bonviv$5.5058 rev
Cossneer 5Pcs Devil Costume Halloween Men Women Devil Accessories Include Reversible Cloak Headband Bow Tie Tail and Red Fork for Halloween Costume Cosplay Party (55in)
Cossneer$17.994 rev
Trending
90-day click momentumJEMITOP Mens Pure Cotton Renaissance Retro Sleeveless Shirt Halloween Pirate Medieval Viking Lace Up Mandarin Collar Costume Black L
JEMITOP$20.684.5★
Biacolum Sleeveless T Shirts for Men Muscle Tank Top Summer Trendy Devil Graphics Tough Guy Workout Muscle Shirts for Men Lightweight Tank Tops Suitability Muscle Exercise Training Clown Devil 2XL
Biacolum$29.970.0★
Cute Halloween Wearable Blanket Hoodie Free Size for Adults Devil Bat Hooded Blanket Oversized Soft Sherpa Hoodie Women Throw Cloak Wrap with Demon Wings for Men Child Student A
NENAGGE$36.414.7★
Kpop Demon Hunter Kids Onesie Pajamas - Boys Girls Long Zip Up Hooded Blanket Sleeper One Piece Costume - Official License
Komar Kids$30.564.8★
Devil Costume Set Includes Jumpsuit Cap Cozy Soft Material For Infants First Celebration Toddler T (Red 5-6 Years)
Generic$18.843.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 56.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These feel so good in quality that they became my favorite sunglasses”
“it fits well”
“Exactly what I needed”
“Good product for the price”
“+cute design”
“They hokd up well”
“held up well during the event”
“The pure cotton fabric is breathable”
“comfortable to wear”
“The fabric feels soft and comfortable, perfect for sleeping or lounging around the house”
What buyers complain about
“But the horns were super tiny”
“Poor quality”
“This costume doesnt look very durable”
“Very Cheap plastic”
“The devil horns don't stand up”
“all the other colours disappeared”
“This product came used”
“very flimsy and see through cape”
“thin”
“Too long”