descendants the rise of red costume
Worth a lookShows a sweet-spot price point ($24.89 avg), but weak search conversion (0.9%) keeps it on the watch list.
Avg price
Incredible$24.89avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Great$6.11–$59.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good594.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Returns
Bad7.3%return rate — above 6% kills the launch gate
Market size
Bad$62K$62K/yr · 272K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
122
Top-5 brand share
41%
Open market
54%
- Disguise14%
- Aotekids8%
- HHYTOKKI7%
- HIWIND6%
- ATHX6%
- JACKETZ6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 56 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Descendants Red Costume for Kids Official Disney Descendants The Rise of Red Costume Jumpsuit Wig not Included Child Size (10-12)
Disguise$22.234.6★197 rev
HHYTOKKI Kid Girl 3pcs Red Cosplay Costume Pants Top Jacket Princess Halloween Clothing with Wig Red Heart Necklace Gloves Bag (Red Costume Set 130 (5-6T))
HHYTOKKI$38.544.7★52 rev
Red Tutu Skirt Womens Athletic Tutus 5-Layered Tulle Skirts Costumes Skirts
HIWIND$10.164.5★1,608 rev
ATHX Mens and Womens Gloves Costume Accessories Wrist Length Spandex Stretch Halloween Cosplay Party Wedding Prom Gloves (Red Free Size)
ATHX$8.774.5★331 rev
Desendants 4 The Rise Of Red Jacket for Girls | Kylie Cantrall Halloween Costume | Kylie Cantrall Leather Jacket (US Alpha Large Regular Regular Faux Leather)
JACKETZ$59.314.8★7 rev
Newest
by launch date
Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party
Beoaiku$37.8543 rev
TOKYO REVENGERS Adult Toga Costume Roman Robe Greek God Outfit Halloween Cosplay Costume Accessories Set(Red 2XL)
TOKYO REVENGERS$29.2417 rev
ACLGCSU Red Costume for Girls 4PCS Kids Rise of Red Costume Halloween Cosplay Party (with Wig)
ACLGCSU$19.1723 rev
ACLGCSU Red Costume for Girls 4PCS Kids Rise of Red Costume Halloween Cosplay Party (with Wig)
ACLGCSU$19.2223 rev
ACLGCSU Red Costume for Girls 4PCS Kids Rise of Red Costume Halloween Cosplay Party (with Wig)
ACLGCSU$19.2323 rev
Trending
90-day click momentumBeoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party
Beoaiku$37.854.2★
TOKYO REVENGERS Adult Toga Costume Roman Robe Greek God Outfit Halloween Cosplay Costume Accessories Set(Red 2XL)
TOKYO REVENGERS$29.244.7★
NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red
NE Beauty$25.174.2★
Maklulu Adult Superhero Capes and Masks - Halloween Vampire Capes Party Dress Up Superhero Costume(Red)
Maklulu$9.204.4★
Gone For a Run Tutus for Women Adult - Fluffy Tulle Tutu Skirt - Running Costume - Neon Red
Gone For a Run$10.354.2★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +11.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 82.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The doll is well made”
“Bright colors”
“Fit perfect”
“Good value”
“It's exactly as pictured”
“Christmas present”
“Brilliant construction”
“Functioned perfectly, easy on, easy off”
“She loves to play dressup”
“Soft and velvety”
What buyers complain about
“it pretty big on me”
“It does look cheap”
“It did not fit all the way around my waist”
“Material was a bit thin”
“Wig fell apart with in a few minutes”
“costume is thin material”
“the zipper itself popped off”
“Like the wig is not even worth the money I spent”
“its superrrrr thin”
“It doesnt look like the photo one bit”