descendants costumes for girls
Skip itHigh returns (10.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.52avg listing price — sweet spot $15–$100
Price range
Great$10.70–$118.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good922.24avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Market size
Okay$100K$100K/yr · 522K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad10.7%return rate — above 6% kills the launch gate
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
69
Top-5 brand share
74%
Open market
22%
- Disguise30%
- Aotekids20%
- laughZuaia11%
- Uivic10%
- Disney4%
- Innovative Designs3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disguise Descendants 3 Mal Costume Officially Licensed Descendants 3 Costume for Girls Medium (7-8)
Disguise$30.494.4★2,775 rev
Girls Princess Dress Dresses Fancy Party Outfits Birthday Playwear Purple
Aotekids$28.314.4★29 rev
Girls Princess Dress Dresses Fancy Party Outfits Birthday Playwear Purple
Aotekids$26.114.4★29 rev
laughZuaia Kids Girls Mal Evie Jacket + Pant Clothing Set Halloween Cosplay Costumes Party Dress up Outfits (6-7Years Mal)
laughZuaia$37.654.4★81 rev
Disguise Descendants 3 Mal Costume Officially Licensed Descendants 3 Costume for Kids Medium (7-8)
Disguise$23.364.4★3,183 rev
Newest
by launch date
HHYTOKKI Kid Girl 3pcs Red Cosplay Costume Pants Top Jacket Princess Halloween Clothing with Wig Red Heart Necklace Gloves Bag (Red Costume Set 130 (5-6T))
HHYTOKKI$38.5452 rev
Uivic Mal Costume for Girls Cosplay Evie Outfit Jacket Pant with Wig Set Villian Kids Princess Halloween Party Dress Up (Puple 9years-10years) Purple
Uivic$42.4928 rev
Uivic Mal Costume for Girls Cosplay Evie Outfit Jacket Pant with Wig Set Villian Kids Princess Halloween Party Dress Up (Blue 7years-8years)
Uivic$41.6428 rev
Uivic Mal Costume for Girls - Mal Costume Includes Jacket Shirt Pant with Wig Set Kids Halloween Party Cosplay Outfits (Purple 8years-10years)
Uivic$42.0241 rev
Uivic Mal Costume for Girls - Mal Costume Includes Jacket Shirt Pant with Wig Set Kids Halloween Party Cosplay Outfits (Purple 7years-8years)
Uivic$41.9941 rev
Trending
90-day click momentum
JYKSDTUWS Cute Descendants Bathing Suit for Girls 4-10 Years Princess 2 Pieces Swimsuits Cartoon Printed Swimwear Bikini Sets (US Age 9 Years Color-A1)
JYKSDTUWS$18.854.8★
Girls Princess Dress Dresses Fancy Party Outfits Birthday Playwear Purple
Aotekids$28.184.4★
laughZuaia Kids Girls Mal Evie Jacket + Pant Clothing Set Halloween Cosplay Costumes Party Dress up Outfits (6-7Years Mal)
laughZuaia$37.654.4★
KIDHF Girls Princess Mal Purple Outwear Hoodie Coat Cartoon Jacket (4-5T purple)
KIDHF$21.624.4★
Disney Girls Descendants Movie Mal & Evie 2-Pack Bundle Set T-Shirt Purple/White 7-8 US
Disney$14.314.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 34.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Better than costume quality”
“fit as expected”
“This was a GREAT costume for the price”
“Vibrant color”
“The jewelry piece is as advertised”
“Good quality paper in the diary”
“It also has a lock on it for privacy”
“It was comfortable for her to wear also”
“The box chain is solid, feels durable, and is 24 inches long”
“looks nice”
What buyers complain about
“It is much smaller than it appears in the pictures”
“not as high quality as it looks”
“Material was a bit thin”
“They also make my palms really sweaty”
“The back is not detailed”