define jacket
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.51avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$16.17–$187.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,005.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 1.4M searches
Returns
Bad10.0%return rate — above 6% kills the launch gate
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
28
Top-5 brand share
71%
Open market
25%
- 90 Degree By Reflex27%
- AVGO16%
- SUUKSESS14%
- VUTRU7%
- Trendy Queen6%
- CRZ YOGA4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUUKSESS Women Golden Full Zip Up Workout Cropped Jackets Lightweight Slim Fit Athletic Yoga Tops with Thumb Holes (Black M)
SUUKSESS$39.984.1★225 rev
90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Small
90 Degree By Reflex$36.644.5★8,574 rev
90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Large
90 Degree By Reflex$36.784.5★8,574 rev
VUTRU Women Cropped Athletic Zip Up Jacket Lightweight Workout Plus Size Fall Coat with Thumb Holes for Gym Yoga Running Red M
VUTRU$23.564.3★121 rev
90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - XL
90 Degree By Reflex$36.494.5★8,574 rev
Newest
by launch date
AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Glacier Gray M)
AVGO$24.94219 rev
VUTRU Women Golden Zip Up Athletic Jacket Crop Workout Cardigan Warm Coat with Thumb Holes for Yoga Gym Running Black2 XL
VUTRU$29.21121 rev
INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets
INNO MINT$30.3815 rev
AVGO Womens Running Jackets Lightweight Full Zip Up Jacket Cropped Jackets Slim Fit Workout Top With Thumb Holes (True Navy Small)
AVGO$17.48235 rev
Bosmeer Lightweight Workout Jackets for Woman Zip Slim Fit Athletic Tops with Thumb Holes Crooped Gym Set Clothes for Woman
Bosmeer$17.09118 rev
Trending
90-day click momentum
Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Beige M
Locachy$22.924.5★
SUUKSESS Women Golden Full Zip Up Workout Cropped Jackets Lightweight Slim Fit Athletic Yoga Tops with Thumb Holes (Chocolate S)
SUUKSESS$39.294.1★
AVGO Womens Running Jackets Lightweight Full Zip Up Jacket Cropped Jackets Slim Fit Workout Top With Thumb Holes (True Navy Small)
AVGO$17.484.7★
INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets
INNO MINT$30.384.6★
AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Glacier Gray M)
AVGO$24.944.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Pretty well made”
“Fits comfortably”
“Material is soft”
“super flattering”
“Color is accurate”
“Great quality light weight jacket”
“Worth every single penny”
“The material is incredibly soft”
“Perfect for working out”
What buyers complain about
“Runs big”
“Cheaply made”
“The zipper was cheap”
“it doesnt look like the picture”
“I wish they had different colors”
“Already broken”
“Its kind of thick”
“No pockets”
“Its super thin compared to any of the ones I have”
“its very stretchy so I could have gone smaller”