death note merch
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Review moat
Great368.19avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Price range
Okay$7.71–$19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$51K$51K/yr · 835K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
63
Top-5 brand share
86%
Open market
12%
- Great Eastern Entertainment48%
- HYTAIBB23%
- Funko8%
- ABYSTYLE4%
- Odd Sox3%
- BONICI2%
- Open — no brand owns it (7 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Great Eastern Entertainment One Piece Luffy Zoro & Sanji Metal Keychain
Great Eastern Entertainment$12.774.7★946 rev
HYTAIBB Keychains Gifts for woman (3) (3)
HYTAIBB$15.124.7★157 rev
Great Eastern Entertainment Death Note L SD PVC Keychain
Great Eastern Entertainment$12.534.8★348 rev
Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
Funko$13.514.7★208 rev
ABYstyle - Death Note - Keychain L - Symbol
ABYSTYLE$10.004.8★309 rev
Newest
by launch date
Odd Sox - Death Note Characters Mens Boxer Briefs - Medium - Anime Cartoon Novelty Underwear - Comfy Stretch Fit - Fun TV Show Graphic Merch Apparel
Odd Sox$19.7435 rev
NoveltyShopFun Cute Cat Keychain Anime Keychain Shaker Keyring for Backpack Bag Purse Jewelry Accessories for Men Women (sunglass cat)
NoveltyShopFun$8.6564 rev
Safe Zone Playpen Cute Keychain Kitty Cat Otter Decor Gifts for Animal & Anime Lovers Y2K Heart Bow Pendant Women Girls Kawaii Bag Charm (Anime)
Safe Zone Playpen$10.04153 rev
Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
Funko$13.51208 rev
Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime
Finex$14.32142 rev
Trending
90-day click momentumOdd Sox - Death Note Characters Mens Boxer Briefs - Medium - Anime Cartoon Novelty Underwear - Comfy Stretch Fit - Fun TV Show Graphic Merch Apparel
Odd Sox$19.744.5★
Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime
Finex$14.324.7★
Jujutsu Kaisen Pewter Keyring - Sukuna Finger
Monogram$11.505.0★
HYTAIBB Keychains Gifts for woman (3) (3)
HYTAIBB$15.124.7★
Studio Ghibli - Ponyo - Jellyfish - Benelic Key Chain
スタジオジブリ$13.494.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“As described”
“Nice detail”
“Super Cute Keychain”
“Perfect Size”
“Its very soft”
“Very nice and heavy”
“Very durable”
“Its great for the price as well”
“Cool design”
“Perfect little gift for Totoro fans”
What buyers complain about
“Broke almost immediately”
“it was bigger than I thought it would be”
“Very Poorly Made”
“the material is cheap”
“Thought the gold part would be thicker”
“Missing one Keychain with order”
“Too flimsy”