deadpool and wolverine necklace
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Review moat
Good508.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.09avg listing price — sweet spot $15–$100
Price range
Good$5.65–$34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay5.4%return rate — above 6% kills the launch gate
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 14K searches
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
29
Top-5 brand share
73%
Open market
22%
- RWQIAN29%
- Marvel17%
- Jemant10%
- UNE DOUCE9%
- Tapp Collections8%
- SalesOne5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
D&W Matching Necklace Best Friend for Men Womens BFF Friendship Necklace for 2 Stainless Steel Hero Necklace with Half Love Heart Pendant Jewelry Birthday Gifts for Brother Matching Couples Fans
RWQIAN$10.034.4★65 rev
2 PCS Deadpl and Wolvers Necklace Set Superhero Series Best Friend Necklace BFF Friendship Necklaces for 2 Non-Tarnished Cable Chain with Sliding Clasp for Adjustable Sizes Gift for Men Women
UNE DOUCE$18.814.4★62 rev
Jemant Best Friends Necklace For 2 Bff Matching Heart Puzzle Pendant Silver Stainless Steel Chain Adjustable Friendship Necklace Bracelet Set Jewelry For Parter (Silver 3)
Jemant$14.444.7★33 rev
Marvel Deadpool Soft Touch PVC Key Ring Action Figure
Marvel$5.654.6★130 rev
Tapp Collections Stainless Steel Superhero Pendant Necklace (Stainless Steel Chain/Black Color)
Tapp Collections$16.994.4★259 rev
Newest
by launch date
Sansion Best Friend Necklace -Friendship Necklace Set- Stainless Steel Half Heart Pendant Couples Jewelry Accessories - Halloween Birthday Valentines Day Gift for Men Women (Style1)
Sansion$5.672 rev
SalesOne Marvel Studios Deadpool & Wolverine Best Friends 2-Piece Enamel Pendant Necklace Set | Jewelry For Cosplay Display and Everyday Wear
SalesOne$14.157 rev
2 PCS Deadpl and Wolvers Necklace Set Superhero Series Best Friend Necklace BFF Friendship Necklaces for 2 Non-Tarnished Cable Chain with Sliding Clasp for Adjustable Sizes Gift for Men Women
UNE DOUCE$18.8162 rev
SALLY ROSE Deadpool and Wolverine Necklace Set of 2 Official License 16+3 Deadpool Best Friends Necklaces for 2 with Crystal Accents
SALLY ROSE$11.5617 rev
Jemant Best Friends Necklace For 2 Bff Matching Heart Puzzle Pendant Silver Stainless Steel Chain Adjustable Friendship Necklace Bracelet Set Jewelry For Parter (Silver 3)
Jemant$14.4433 rev
Trending
90-day click momentum
Metro Jewelry Stainless Steel Red Acrylic Thick Franco Chain Necklace for Men 5 mm Wide 22 Inches Lobster Claw
Metro Jewelry$33.624.4★
CBLKUS Mens Cuban Link Chain Miami Cuban Necklace 18K Gold Silver Chain For Men Women 14mm Iced Out Hip Hop Jewelry
CBLKUS$14.184.3★
Mens Cuban Link Chain Black Miami Cuban Chain Necklace for Men 9mm Wide Hip Hop Mens Jewelry 22
ChainsHouse$34.874.5★
Tapp Collections Stainless Steel Superhero Pendant Necklace (Stainless Steel Chain/Black Color)
Tapp Collections$16.994.4★
Marvel Deadpool Head Pewter Key Ring Action Figure
Marvel$12.114.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 249.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and easy to put on chain”
“Nice quality and ease of use”
“They're worth it”
“Nice design, good for kids and it glows nicely in the dark”
“Great color and is very eye catching”
“Great gift”
“Compliment magnet”
“Warm and comfortable”
“perfect size”
“its still holding up well”
What buyers complain about
“Not a good product”
“Extremely cheap platic”
“looks a little short”
“it was good for the first day having it on then it suddenly broke off the next day”
“the chain will need replacing”