dc shoes
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$73.14avg listing price — sweet spot $15–$100
Market size
Good$660K$660K/yr · 5.6M searches
Price range
Good$23.92–$145.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,650.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 6% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
72
Top-5 brand share
96%
Open market
3%
- DC79%
- DC Shoes7%
- Vans4%
- adidas3%
- Wedsf2%
- Etnies1%
- Open — no brand owns it (7 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 142 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DC mens Court Graffik Casual Skate Shoe Black/Black/Black 9.5 US
DC$60.164.7★11,452 rev
DC mens Court Graffik Casual Skate Shoe White/Black/Black 10.5 US
DC$56.454.7★11,452 rev
DC Mens Court Graffik Skate Shoe Black/Black/Black 17 D D US
DC$66.594.5★366 rev
DC womens Court Graffik Skate Shoe Black/Hot Pink 7.5 US
DC$63.644.5★5,419 rev
DC Mens Court Graffik Casual Skate Shoes Skateboarding Black 8 D D US
DC$57.204.7★1,024 rev
Newest
by launch date
adidas Mens Daily 4.0 Olive Strata/Shadow Olive/Gum 10.5
adidas$41.847,015 rev
adidas Mens Daily 4.0 Black/White/Gum 9.5
adidas$41.967,015 rev
adidas Mens Daily 4.0 Grey/Black/White 11.5
adidas$41.527,015 rev
adidas Mens Daily 4.0 Grey/Black/White 10.5
adidas$39.587,015 rev
DC Womens Court Graffik Skate Shoe
DC$68.46371 rev
Trending
90-day click momentum
DC Shoes Mens Stag Skate Sneaker
DC Shoes$71.574.9★
DC Youth Court Graffik SE Skate Shoe (Little Kid/Big Kid) Blue/White
DC$50.694.6★
DC Shoes Unisex-Toddler Court Graffik Elastic Skate Shoe
DC$36.174.8★
DC Mens Black/Red Court Graffik Work MaxTrax Composite Toe SRO Athletic (8.5 M)
DC$117.834.6★
DC Womens Court Graffik Skate Shoe White/M Silver 8 M US
DC$60.654.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty comfortable”
“the shoe fits”
“Perfect for all occasions”
“Just as pictured”
“Love the color”
“Great value for money”
“Durable”
“I like the style as well”
“Theyre sturdy, and they look great”
“clean when they arrive”
What buyers complain about
“bad fit”
“they're already falling apart”
“Cheapies”
“Uncomfortable”
“Love these shoes I wish the had a wide option”
“They make your feet look huge”
“Shoe was really heavy”
“It a bit hard at first”
“walking everyday didnt last to long”
“Inside the shoe malfunction”