david bowie costume
Skip itHigh returns (17.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.51avg listing price — sweet spot $15–$100
Price range
Incredible$16.50–$70.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great384.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 49K searches
Returns
Bad17.5%return rate — above 6% kills the launch gate
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
21
Top-5 brand share
82%
Open market
13%
- ZEROYAA29%
- CARUHIF27%
- Smiffys13%
- Liquid Blue7%
- yuehong7%
- HPO4%
- Open — no brand owns it (7 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZEROYAA Mens 70s Disco Suits Metallic Shiny Sequin Outfits Blazer and Pants Set Dance Party Costume Multicolor Large
ZEROYAA$51.424.4★296 rev
CARUHIF Mens 70s Disco Outfit Rainbow Suit Sequin Jacket and Pants Halloween Party Costume(Z2706BU 3XL)
CARUHIF$43.084.3★646 rev
Smiffys Womens Miss Space Superstar Costume Multi Large
Smiffys$52.364.1★203 rev
yuehong Long Orange Mullet Wig Spiked Rocker 70s 80s Disco Style Wig For Men Women Heat Resistant Synthetic Fibers Costume Hair(Orange)
yuehong$18.724.5★247 rev
CARUHIF Mens 70s Disco Outfit Rainbow Suit Sequin Jacket and Pants Halloween Party Costume(Z2707 XL)
CARUHIF$47.954.3★646 rev
Newest
by launch date
Nawgut Disco Outfit 70s 80s Prom Sparkle Flare Jumpsuit Party Costume Halloween Cosplay For Adult Women-Medium
Nawgut$32.09584 rev
Eunchaes Mens 70s disco shirt Paisley 1970s casual top retro floral long sleeved button up Vintage party costumes shirt(Z3737YE M)
Eunchaes$19.98395 rev
ZEROYAA Mens 70s Disco Suits Metallic Shiny Sequin Outfits Blazer and Pants Set Dance Party Costume Multicolor Large
ZEROYAA$51.42296 rev
ZEROYAA Mens 70s Disco Suits Metallic Shiny Sequin Outfits Blazer and Pants Set Dance Party Costume Black Large
ZEROYAA$50.40296 rev
ZEROYAA Mens 70s Disco Suits Metallic Shiny Sequin Outfits Blazer and Pants Set Dance Party Costume Gold Large
ZEROYAA$51.33296 rev
Trending
90-day click momentum
Liquid Blue Mens David Bowie Heroes Short Sleeve T-Shirt Shirt Black X-Large
Liquid Blue$18.454.7★
Liquid Blue unisex adult David Bowie Bowie Sketch T-shirt T Shirt Heather Grey X-Large US
Liquid Blue$18.024.7★
Nawgut Disco Outfit 70s 80s Prom Sparkle Flare Jumpsuit Party Costume Halloween Cosplay For Adult Women-Medium
Nawgut$32.094.4★
ZEROYAA Mens 70s Disco Suits Metallic Shiny Sequin Outfits Blazer and Pants Set Dance Party Costume Multicolor Large
ZEROYAA$51.424.4★
CARUHIF Mens 70s Disco Outfit Rainbow Suit Sequin Jacket and Pants Halloween Party Costume(Z2707 S)
CARUHIF$47.424.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 18.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fits well”
“Cole good style spot on”
“Vibrant print and great fit”
“Really fun and good quality”
“holds up well after washing”
“Material is soft”
“Inexpensive and fun for a stupid party gag”
“Nice and airy, thin”
“Soft and amazing”
“Very comfy”
What buyers complain about
“Poor fit. pants too baggy”
“and cheap look”
“Also creased and wrinkled with no real option to iron it without risking melting the cheap plastic on it”