dance shorts
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Growth
Great+77.0%90-day search growth — must beat 0% to launch
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Price range
Good$6.74–$29.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,394.57avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Bad6.8%return rate — above 6% kills the launch gate
Market size
Bad$78K$78K/yr · 668K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
39
Top-5 brand share
89%
Open market
9%
- Soffe64%
- Cameway9%
- URATOT8%
- Hanes5%
- Amazon Essentials3%
- Haloumoning2%
- Open — no brand owns it (15 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 76 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cameway 4 Pack Womens Cotton Yoga Dance Short Pants Sport Shorts Summer Athletic Cycling Hiking Sports Shorts L Black
Cameway$19.934.3★2,985 rev
Soffe Womens Authentic Cheer Short Black Small (2-Pack)
Soffe$19.314.6★3,889 rev
Soffe Womens Cheer Active Shorts: Trendy Fashion
Soffe$7.854.5★672 rev
Soffe Womens Authentic Cheer Shorts Athletic Cotton Blend 3 Inseam Amethyst Large
Soffe$10.593.9★126 rev
Soffe Girls Authentic Cheer Shorts 2.75 Inseam Black Small (3-Pack)
Soffe$18.804.4★1,662 rev
Newest
by launch dateSoffe Womens Authentic Cheer Short Black Small (2-Pack)
Soffe$19.313,889 rev
Soffe Mens Authentic Ranger Panty Black (2 Pack) Medium
Soffe$27.0311,546 rev
Soffe Girls Authentic Cheer Shorts 2.75 Inseam White Medium (3-Pack)
Soffe$17.861,662 rev
Soffe Womens Authentic Cheer Short Navy X-Large (2-Pack)
Soffe$17.853,889 rev
Soffe Girls Authentic Cheer Shorts 2.75 Inseam Black Small (3-Pack)
Soffe$18.801,662 rev
Trending
90-day click momentum
Apoway 6 Packs Dance Shorts Women Cotton Waistband Summer Sports Yoga Shorts for Women
Apoway$23.714.5★
Soffe Womens Authentic Cheer Shorts Athletic Cotton Blend 3 Inseam Ocean Blue X-Large
Soffe$13.623.9★
Amazon Essentials Womens Fleece Drawstring Sweat Shorts with Pockets Golden Yellow Medium
Amazon Essentials$6.744.4★
Soffe Womens Authentic Cheer Shorts Athletic Cotton Blend 3 Inseam Crimson Small
Soffe$15.133.9★
Soffe Womens Authentic Cheer Shorts Athletic Cotton Blend 3 Inseam Black Medium
Soffe$17.633.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +77.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Not too tight”
“Good Quality”
“The material is so soft”
“Great deal”
“Excellent material”
“The colors are nice and vibrant,”
“Great stretch”
“Very comfortable breathable”
“Great for sports and athletic events”
What buyers complain about
“Really short shorts”
“The material was really stiff”
“Cheap”
“Theyre also not very comfortable”
“Too thin”
“Too tight at the waist”
“Couldnt get past the chemical smell”
“Too thin”
“My only complaint is the under shorts ride up the thighs”
“Longer than shown”