cruella deville costume kids
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.50avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Review moat
Great333.78avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.76–$61.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 109K searches
Growth
Bad-53.6%90-day search growth — must beat 0% to launch
Returns
Bad13.0%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
61
Top-5 brand share
49%
Open market
45%
- IBTOM CASTLE21%
- Mecamelon8%
- Pangda7%
- KESOCORAY7%
- Disguise7%
- Joy Join6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pangda 3Pcs 1920s Costume Accessories for Women Red Long Satin Gloves Fancy Dress Plastic Stick Pearl Necklace Set(Classic Style Red Gloves)
Pangda$10.854.3★1,775 rev
KESOCORAY 6 PCS Black and White Costume Set for Women
KESOCORAY$21.974.5★62 rev
Kids Girls Halloween Costume Dalmatian Dog Dress Toddler Baby Carnival Cosplay Fancy Dress Up Party Birthday Photography Role Play Gown +Wig +Gloves +The Pole 5PCS Outfit Set White-ruffle 2-3 Years
IBTOM CASTLE$25.884.7★200 rev
Mecamelon Girls Vintage Halloween Costume Dress Up Dalmatian Print Outfit (6-7 Years White)
Mecamelon$34.244.6★414 rev
Little Girls Princess Gloves(Solid Color Long Elbow Length) For Birthday Wedding Holiday Costume Party(Red)
Joy Join$6.944.5★3,988 rev
Newest
by launch date
Disney Store Official Cruella De Vil Halloween Costume for Girls - Disney Halloween Costumes for kids - Dress up Clothes for Pretend Play - Cosplay Costume with Embroidered Details - Size 5/6
Disney Store$54.6223 rev
Girls Dalmatian Costume -8Pcs Dalmatian Costume Kids with Puppy Accessories for Skirt Ears Headband Choker Tail Nose Gloves Socks Bow Tie for Xmas 101 Days of School Animal Cosplay Party Outfit Favor
Jhmifeet$21.1930 rev
COSPELEY 101 Dalmatian Costume for Kids Girls Shirt Outfit Ears Headband Socks Accessories for 101st Day Of School (Middle(8-10yr))
COSPELEY$22.20114 rev
KESOCORAY 6 PCS Black and White Costume Set for Women
KESOCORAY$21.9762 rev
Spirit Halloween Disney Kids Cruella de Vil Costume | Officially Licensed
Spirit Halloween$48.7214 rev
Trending
90-day click momentumDisney Store Official Cruella De Vil Halloween Costume for Girls - Disney Halloween Costumes for kids - Dress up Clothes for Pretend Play - Cosplay Costume with Embroidered Details - Size 5/6
Disney Store$54.624.9★
Pikpops Dalmatian Costume Girls 101 Days of School Dog Costume Set Kids Tutu Headband Accessories Halloween Animal Party (8-10 years old)
Pikpops$24.014.4★
Pangda 3Pcs 1920s Costume Accessories for Women Red Long Satin Gloves Fancy Dress Plastic Stick Pearl Necklace Set(Classic Style Red Gloves)
Pangda$10.854.3★
Kids Girls Halloween Costume Dalmatian Dog Dress for Toddler Carnival Cosplay Fancy Dress Up Party Birthday Role Play Gown +Wig +Gloves +The Pole 5PCS Outfit Set Black-long sleeve 5-6 Years
IBTOM CASTLE$25.894.7★
Akokvlar Girls Dalmatian Print Costume Vintage Halloween Dress Up Outfit (10-11 Years White)
Akokvlar$26.384.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 81.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, came on time”
“Good value for money”
“Perfect fit”
“Cute pieces”
“Just as pictured”
“The material is lightweight and comfortable, making it easy to wear for extended periods”
“playful without being complicated to put on”
“Wig was perfect for my little cruella”
“sturdy enough for more than one occasion”
“are gentle on it”
What buyers complain about
“I can't imagine the nose ever fitting anything”
“One of the bows came off while putting them back on other than that these gloves were beautiful”
“Its was uncomfortable for my Grand”
“Poor quality”
“has a chemical smell”
“Also, its not pictured,”
“the fabric is extremely fragile”
“The gloves are thin”