cross keychain
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 6% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good589.93avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.94–$34.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.88avg listing price — sweet spot $15–$100
Market size
Okay$109K$109K/yr · 678K searches
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
38 falling
Sellers
175
Top-5 brand share
50%
Open market
44%
- Yancorp17%
- CHALA12%
- Dabihu9%
- RTGGSEL7%
- HongEast6%
- Nuenen6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CHALA Purse Charm Key Fob keychain Decorative Accessories Metal Charming Keychain - Cross
CHALA$16.974.8★409 rev
God Is Greater Keychain for Christians - Inspirational Leather Cross Keyring for Men & Women Uplifting Faith-Based Gifts for Him & Her Meaningful Christmas Gifts for Faith Encouragement(Black)
Yancorp$9.954.6★49 rev
God Is Greater Keychain for Christians - Inspirational Leather Cross Keyring for Men & Women Uplifting Faith-Based Gifts for Him & Her Meaningful Christmas Gifts for Faith Encouragement(White)
Yancorp$9.484.6★49 rev
RTGGSEL Retro Brass Cross Keychain Bags Keyring Rearview Mirror Hanging Ornament Catholic Cross Decor Religious Jewelry Gifts (Cross Crucifix)
RTGGSEL$9.304.7★87 rev
Nuenen 50 Pcs Cross Charm for Women Man Celebration Grad Decor Crystal Pocket Cross Necklace Natural Worry Stone Gift for Jewelry Making Craft Festival Decor (0.71 x 0.98 x 0.24 Inch Classic)
Nuenen$24.144.2★684 rev
Newest
by launch date
Rikhiua Cross Keychain Bag Charms for Women Christian Religious Gifts Easter Jesus Keychain for Women Purse Handbag Birthday Christmas Gift
Rikhiua$7.4916 rev
BESARME 3 Pack Cross Keychains Christian White Pink Green Colors Cross Key Chain Car Accessories Handmade Soft Cross Keychain Boho Suitable Gift for Baptism Communion Church Friends Teachers
BESARME$6.0314 rev
OOTDSE Christian Keychain Wristlet Streetwear Car Keychain Wrist Strap Fabric For Men and Women Ebike Christian Gift for Dad/Son/Husband/Loves/Friends on Christmas/Easter/Birthday/Fathers Day
OOTDSE$9.6131 rev
BAOSIWA Silicone Beaded Keychain Wristlet Key Ring Bracelet Cross Car Key Chain Holder for Women Girls
BAOSIWA$9.841,352 rev
LITTLE JESUS Cross Keychain with Jesus Charm for Women Christian Key Chain
LITTLE JESUS$6.3459 rev
Trending
90-day click momentum
MythDone All for His Glory Christian Keychain Cotton Fabric Wristlet Keychain Bronze Key Fob Soft Car Keychain Wristlet (All for His Glory)
MythDone$8.854.9★
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.764.6★
OOTDSE Christian Keychain Wristlet Streetwear Car Keychain Wrist Strap Fabric For Men and Women Ebike Christian Gift for Dad/Son/Husband/Loves/Friends on Christmas/Easter/Birthday/Fathers Day
OOTDSE$9.614.6★
PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women
PAVOI$13.754.4★
Yelakey 100 Pcs Mini Jesus Love You Figurines Keychains Baby Tiny Figures Key Chains Religious Keychains Bulk Tiny Jesus Figure Gift for Christmas First Communions
Yelakey$34.394.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Apr, May, Dec · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Perfect key chain”
“Cute gift”
“Exactly as advertised”
“A great fit”
“Good price”
“The colors are accurate”
“Attractive & Durable Accessory”
“Very pretty and sparkly”
“I like that they dont add extra weight”
What buyers complain about
“The cross was so small”
“Diamond fell out”
“chain broke”
“Extremely low quality”
“a diamond already fell out”
“Turned green in 2 months”
“Deceptive picture of item”
“Its not hypoallergenic”
“Waste of money”
“it's very flimsy”