crochet hat
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$17.16avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good660.84avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.83–$159.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 699K searches
Returns
Bad7.8%return rate — above 6% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
45
Top-5 brand share
55%
Open market
39%
- ZLYC14%
- Ahouws11%
- Hshsclth11%
- Julpsk9%
- Askljeby9%
- Voilipex6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 81 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ahouws Crochet Bucket Hat Women Trendy Knit Floppy Cap Cute Boho Handmade Beanies Outdoor Boho Travel Fishing Hat (Black L)
Ahouws$10.744.4★309 rev
Women-Crochet-Hat-Knitted Floral Bucket-Hat-Handmade Plaid Fisherman-Hat-for-Women Fall-Spring-Winter-Summer Blue
Bidadary$8.234.4★365 rev
Julpsk Womens Lightweight Handmade Crochet Hat Boho Pearl Trim Beanie Cap for Beach Travel
Julpsk$13.684.5★17 rev
Womens Straw Bucket Hat Wide Brim Summer Beach Hat for Women Foldable Travel Sun Hat Fedora Crochet Straw Hat UPF50+ Khaki
Askljeby$15.344.1★1,222 rev
JiaTL WeyJia Knit Bucket Hat for Women Handmade Crochet Foldable Floppy Hat Fashion Cute Comfy and Casual (B-Black)
JiaTL WeyJia$9.964.5★906 rev
Newest
by launch date
Mazilk Handmade Womens Crochet Paper Straw Bucket Hat Daisy Beach Cap Brown
Mazilk$19.567 rev
Versatile Retro Woven Handmade Straw Beach Hat with Ruffled Bow Women French Bucket Sun Hat Crochet Foldable Breathable(Beige)
JRMJTFQ$11.615 rev
ZLYC Women Crochet Beanie Handmade Knit Flower Shiny Summer Vintage Skull Hat Solid Burgundy
ZLYC$19.7131 rev
ZLYC Women Crochet Beanie Handmade Knit Flower Shiny Summer Vintage Skull Hat Solid Red
ZLYC$20.0131 rev
Amazon Essentials Womens Washed Cotton Bucket Hat Black Large-X-Large
Amazon Essentials$10.12111 rev
Trending
90-day click momentum
Y2k Beanie for Women Crochet Bucket Hats Men Stripes Beanies Cloche Hat Handmade Warm Knitted Fishing Hats (Black and White One Size)
OMLAMP$16.665.0★
Sun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Beige
Rosoz$14.204.1★
ZLYC Women Crochet Beanie Handmade Knit Flower Shiny Summer Vintage Skull Hat Solid Burgundy
ZLYC$19.714.8★
Ahouws Crochet Bucket Hat Women Trendy Knit Floppy Cap Cute Boho Handmade Beanies Outdoor Boho Travel Fishing Hat (US Numeric 7 7 1/4 Blue and White)
Ahouws$14.474.4★
Versatile Retro Woven Handmade Straw Beach Hat with Ruffled Bow Women French Bucket Sun Hat Crochet Foldable Breathable(Beige)
JRMJTFQ$11.614.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits so snuggly”
“Excellent product”
“Fits Comfortably”
“The color of accurate”
“good price”
“Comfortable and stylish”
“The material feels breathable”
“As advertised”
“Keeps my head warm”
“Its a cute lightweight hat”
What buyers complain about
“Very loose”
“Cheap product”
“falling apart right away”
“Just not my style”
“also due to a slight chemical smell”
“Nothing like picture”
“That requires the beanies I wear to have a bit of stretch”
“Cheap flimsy yarn material”
“It may not be very warm for those ultra cold winter mornings”
“Wanted a stiff brim”