Skip to content
34

cricket shoes men

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 9Growth 10Conversion 2Competition 92Returns 13Price range 66Avg price 85Brand share 24Review moat 74Quality gap 27

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great$73.15

avg listing price — sweet spot $15–$100

Review moat

Good530.92

avg incumbent reviews — the moat a new listing must climb

Price range

Good$21.83–$139.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Returns

Bad8.9%

return rate — above 6% kills the launch gate

Growth

Bad-30.7%

90-day search growth — must beat 0% to launch

Market size

Bad$35K

$35K/yr · 366K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

72

Top-5 brand share

90%

Open market

5%

  • New Balance52%
  • SQAIRZ19%
  • Under Armour8%
  • Marucci7%
  • Nike5%
  • adidas4%
  • Open — no brand owns it (6 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6964%$1K6%$2K8%$3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 104 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep · busiest ÷ quietest = 3.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall33%

“Shoes fit perfectly”

Comfort-Overall14%

“They are comfortable”

Value For Money14%

“I think they're worth the money”

Exercise/Sports Suitability6%

“The are very good for running in”

Quality-Overall5%

“seem to be well made”

Weight Light4%

“smooth running lightweight racer must see in person to appreciate priced to sell”

Color4%

“he loved the color”

Shape/Style3%

“I like these shoes for comfort and style”

Grippers/Spikes/Cleats3%

“They provide an excellent traction”

Durability3%

“They are durable”

What buyers complain about

Size-Overall28%

“They're a little narrow”

Thickness14%

“is thin so you feel the ball”

Advertised Vs Actual Product14%

“Says its a turf shoe but not really”

Grippers/Spikes/Cleats7%

“It doesn't have quite enough grip for more advanced moves”

Comfort-Overall5%

“they were all uncomfortable”

Top return reasons

Size-Overall35%
Feet Fit35%
Length13%
Width11%
Advertised Vs Actual Product1%
Comfort-Overall1%
Value For Money1%
Shape/Style1%
Color1%
Product Condition0%