cream beanie
Skip itSoft demand (-79.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.97avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good$5.63–$39.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 6% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,454.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$28K$28K/yr · 68K searches
Growth
Bad-79.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
80
Top-5 brand share
80%
Open market
18%
- Carhartt63%
- Home Prefer6%
- Connectyle5%
- Gelante3%
- 2SBR 2SABERS3%
- ROXUN3%
- Open — no brand owns it (12 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Knit Cuffed Beanie Brown One Size
Carhartt$19.964.8★24,667 rev
Home Prefer Mens Winter Hats Acrylic Knit Cuff Beanie Cap Warm Beanie Hat for Men Women Hiking Running Snow Ski Beanie Khaki
Home Prefer$9.844.7★1,053 rev
Carhartt Mens Canvas Cap Carhartt Brown One Size
Carhartt$19.974.8★11,184 rev
Connectyle Classic Mens Warm Winter Hats Acrylic Knit Cuff Beanie Cap Daily Beanie Hat (Khaki) Medium
Connectyle$9.474.6★11,094 rev
Carhartt Mens Knit Cuffed Beanie Dark Brown/Sandstone One Size
Carhartt$19.964.8★150,550 rev
Newest
by launch date
Amazon Essentials Mens Washed Cotton Baseball Cap Brown One Size
Amazon Essentials$9.52278 rev
Carhartt Mens Canvas Mesh-Back Skull Graphic Cap Carhartt Brown One Size
Carhartt$27.7137 rev
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$8.751,090 rev
ZH 12-Pack Knitted Winter Beanie Hats for Men and Women Warm and Cozy Cuffed Skull Caps Bulk Purchase Khaki
ZH$16.83531 rev
Carhartt Mens Washed Duck Mesh-Back Cap Carhartt Brown One Size
Carhartt$32.5113 rev
Trending
90-day click momentum
The Hat Depot Kids 100% Washed Cotton Soft and Light Cuffed Skull Plain Daily Beanie for 2-5 yrs Children.(Olive)
The Hat Depot$11.254.2★
Carhartt Mens Rugged Flex Twill Mesh-Back Logo Patch Cap Sandstone/Carhartt Brown One Size
Carhartt$32.574.7★
Amazon Essentials Mens Washed Cotton Baseball Cap Brown One Size
Amazon Essentials$9.524.3★
Carhartt Mens Washed Duck Mesh-Back Cap Carhartt Brown One Size
Carhartt$32.514.3★
Carhartt Mens Knit Cuffed Beanie Umber One Size
Carhartt$27.404.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -79.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 25.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it keeps me warm”
“The build quality is excellent”
“The fit is comfortable”
“Great color”
“Very comfortable”
“Soft material”
“As advertised”
“The fabric is soft”
“This hat is thick”
“price is fair”
What buyers complain about
“far too long”
“Lower than usual quality for Carhartt”
“Color is way off”
“expensive”
“arrived with small hole that's visible”
“Ill shaped”
“one wear and it stretched to much material not that great Carhartt use to make better hats”
“Mis informed”
“Low quality stitching”
“It doesn't have a liner but”