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53

costa replacement lenses

Worth a look

Shows a sweet-spot price point ($54.11 avg), but a small market ($93K/yr) keeps it on the watch list.

Market size 23Growth 71Conversion 75Competition 52Returns 45Price range 35Avg price 92Brand share 26Review moat 66Quality gap 63

Avg price

Great$54.11

avg listing price — sweet spot $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+54.0%

90-day search growth — must beat 0% to launch

Review moat

Good860.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.6%

return rate — above 6% kills the launch gate

Price range

Okay$10.78–$254.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad$93K

$93K/yr · 25K searches

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

14

Top-5 brand share

89%

Open market

7%

  • IKON LENSES28%
  • Revant20%
  • PapaViva18%
  • Costa Del Mar13%
  • iLikeo10%
  • Glintbay4%
  • Open — no brand owns it (4 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$9K15%$14K20%$19K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 28 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 47 weeks — +54.0% search growth over the last 90 days.
2K1KBlack Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall38%

“Excellent fit”

Quality-Overall34%

“High quality”

Advertised Vs Actual Product9%

“Just as described”

Value For Money6%

“the value is excellent”

Color5%

“Great fit same exact color and tint and shade”

Lenses2%

“Optically theyre clear and distortion-free, which is what matters most”

Assembly/Installation2%

“Installation was simple”

What buyers complain about

Size-Overall50%

“Did not fit”

Durability33%

“Lanyard broke”

Top return reasons

Size-Overall46%
Length9%
Advertised Vs Actual Product9%
Color6%
Adjustability/Rotatability/Reclining5%
Strap/String Quality5%
Shape/Style3%
Value For Money3%
Width2%
Defective Material/Parts2%