coraline button eyes
Skip itPrices mostly outside the sweet spot ($9.09–$15.03) — this niche doesn't clear our bar today.
Review moat
Great146.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 261K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Returns
Bad10.2%return rate — above 6% kills the launch gate
Price range
Bad$9.09–$15.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
9
Top-5 brand share
89%
Open market
5%
- Cabjiang35%
- ASVP Shop16%
- ANZWTLOYY15%
- XUECHEN13%
- Coraline11%
- Mdswjdcw6%
- Open — no brand owns it (1 brand, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cabjiang 4PCS Set Button Eyes Glasses Key Necklace Hair Clip Green Stone Halloween Cosplay Costume Gifts Accessories
Cabjiang$14.904.1★21 rev
Black Button Eye Glasses | Costume Cosplay Accessory for Halloween Fancy Dress Parties & Themed Events
ASVP Shop$15.034.0★386 rev
ANZWTLOYY Button Eyes Glasses Horror Movie Merch Merchandise Halloween Costume Accessories Age 6-20 (Black)
ANZWTLOYY$9.994.5★342 rev
XUECHEN 4 Set Button Eyes Glasses Keychain Necklace Hair Clip Green Stone Accessories Halloween Christmas Cosplay Costume Merchandise stuff Birthday Gift for Women Adult and Fans
XUECHEN$12.384.6★131 rev
Coraline 4PCS Button Glasses Key Necklace Emerald Necklace Dragonfly Hair Clip Combo Set
Coraline$11.644.3★63 rev
Newest
by launch dateCabjiang 4PCS Set Button Eyes Glasses Key Necklace Hair Clip Green Stone Halloween Cosplay Costume Gifts Accessories
Cabjiang$14.9021 rev
Mdswjdcw 4 Pcs Accessories Fit for Cosplay Costume Button Eyes Glasses Key Necklace Hair Clip Green Stone Set Halloween Merchandise Christmas Birthday Gift for Women Men and Fans
Mdswjdcw$12.8717 rev
XUECHEN 4 Set Button Eyes Glasses Keychain Necklace Hair Clip Green Stone Accessories Halloween Christmas Cosplay Costume Merchandise stuff Birthday Gift for Women Adult and Fans
XUECHEN$12.38131 rev
Coraline 4PCS Button Glasses Key Necklace Emerald Necklace Dragonfly Hair Clip Combo Set
Coraline$11.6463 rev
Ealipoi Necklace Anime Button Glasses with Hair Clips Merch Cosplay Costume Accessories Adult (Button Eye Glasses)
Ealipoi$9.0965 rev
Trending
90-day click momentumCabjiang 4PCS Set Button Eyes Glasses Key Necklace Hair Clip Green Stone Halloween Cosplay Costume Gifts Accessories
Cabjiang$14.904.1★
Coraline 4PCS Button Glasses Key Necklace Emerald Necklace Dragonfly Hair Clip Combo Set
Coraline$11.644.3★
Mdswjdcw 4 Pcs Accessories Fit for Cosplay Costume Button Eyes Glasses Key Necklace Hair Clip Green Stone Set Halloween Merchandise Christmas Birthday Gift for Women Men and Fans
Mdswjdcw$12.873.7★
XUECHEN 4 Set Button Eyes Glasses Keychain Necklace Hair Clip Green Stone Accessories Halloween Christmas Cosplay Costume Merchandise stuff Birthday Gift for Women Adult and Fans
XUECHEN$12.384.6★
ANZWTLOYY Button Eyes Glasses Horror Movie Merch Merchandise Halloween Costume Accessories Age 6-20 (Black)
ANZWTLOYY$9.994.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 121.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“likes to collect things from cartoons she likes”
“they were way better than what expected/paid for”
“The material is very good”
What buyers complain about
“Broke before able to use”
“Kinda flimsy”