columbus crew
Skip itHigh returns (13.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.28avg listing price — sweet spot $15–$100
Price range
Great$8.78–$64.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good672.06avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 61K searches
Returns
Bad13.2%return rate — above 6% kills the launch gate
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
11
Top-5 brand share
98%
Open market
0%
- adidas71%
- Xtreme Apparrel16%
- Outerstuff6%
- SUPPORTER SUPPLY CO.3%
- Adibosy2%
- Graphic Crew Inc.2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adidas Womens Columbus Crew Pre-Game Short Sleeve Soccer T-Shirt Black/Columbus Crew Medium
adidas$14.485.0★6 rev
Xtreme Apparrel Columbus Soccer Skyline Mens Fan T-Shirt (Black Shirt L)
Xtreme Apparrel$22.684.5★109 rev
Adidas Mens Columbus Crew Pre-Game Short Sleeve T-Shirt Black/Columbus Crew Medium
adidas$30.265.0★3 rev
adidas Womens Jersey Yellow Large
adidas$32.825.0★1 rev
adidas Mens Columbus Crew MLS Short Sleeve T-Shirt Black Columbus Medium
adidas$28.284.4★330 rev
Newest
by launch date
Outerstuff Columbus Crew SC Juniors Boys 4-18 Team Logo Fashion Performance Soccer Jersey Shirt (Yellow/Black Boys Medium-8/10)
Outerstuff$25.870 rev
adidas Womens Jersey Yellow Large
adidas$32.821 rev
SUPPORTER SUPPLY CO. Short Sleeve Columbus Soccer Jersey (Large) Yellow
SUPPORTER SUPPLY CO.$60.410 rev
Outerstuff Columbus Crew Youth Boys Arch Team Logo T-Shirt (Black Youth Large-14/16)
Outerstuff$23.861 rev
Outerstuff Columbus Crew Youth Boys Arch Team Logo T-Shirt (Black Youth X-Large-18/20)
Outerstuff$23.911 rev
Trending
90-day click momentumOuterstuff Columbus Crew SC Juniors Boys 4-18 Team Logo Fashion Performance Soccer Jersey Shirt (Yellow/Black Boys Medium-8/10)
Outerstuff$25.870.0★
adidas Mens Columbus Crew MLS Short Sleeve T-Shirt Yellow Columbus Medium
adidas$28.684.4★
adidas Womens Columbus Crew Pre-Game Short Sleeve Soccer T-Shirt Black/Columbus Crew Medium
adidas$19.994.4★
adidas Mens Columbus Crew Pre-Game Short Sleeve Soccer T-Shirt Team Yellow/Columbus Crew Small
adidas$18.283.7★
Adidas Mens Columbus Crew Pre-Game Long Sleeve Soccer T-Shirt White/Columbus Crew Large
adidas$11.124.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.4% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 5.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“Love, very comfortable”
“It is so soft”
“Nice quality shirt”
“Pretty yellow top”
“I love the material however I need one size bigger”
“It fits as expected and washes well”
“The style of the shirt is great too”
“Like the style and design,”
What buyers complain about
“Runs very large”
“Returned did like the color nor the fit”
“Not comfortable”
“Thin material runs very large”
“Thin compared to my other shirt like it”