columbia shirts for women
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$32.61avg listing price — sweet spot $15–$100
Price range
Great$10.77–$58.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+66.8%90-day search growth — must beat 0% to launch
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,466.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$66K$66K/yr · 720K searches
Returns
Bad8.9%return rate — above 6% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
85
Top-5 brand share
93%
Open market
5%
- Columbia77%
- 33,000ft7%
- Toumett5%
- Pudolla3%
- MAGCOMSEN2%
- TACVASEN2%
- Open — no brand owns it (7 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium
Columbia$54.384.5★18 rev
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small
Columbia$58.384.5★18 rev
Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt White Medium
Columbia$44.664.6★434 rev
Columbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Black Large
Columbia$39.794.4★516 rev
Columbia Womens PFG Tidal Tee II Long Sleeve Sun Protection Shirt Clear Blue/White Logo Medium
Columbia$29.734.7★2,752 rev
Newest
by launch dateColumbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium
Columbia$54.3818 rev
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small
Columbia$58.3818 rev
Columbia Womens PFG Bahama II Short Sleeve Fishing Shirt New Moon XX-Large
Columbia$43.30261 rev
Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt Marine Light Medium
Columbia$50.34434 rev
Columbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Guava Pink X-Small
Columbia$40.78516 rev
Trending
90-day click momentumColumbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Guava Pink X-Small
Columbia$40.784.4★
Columbia Womens PFG Bahama II Short Sleeve Fishing Shirt Dark Stone Small
Columbia$38.194.7★
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium
Columbia$54.384.5★
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small
Columbia$58.384.5★
Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt Marine Light Medium
Columbia$50.344.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +66.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is normal size is accurate”
“And love the color”
“Very well constructed & lovely color”
“Nice light weight shirt”
“Very comfortable”
“Light and breathable”
“I gave 5 stars b/c the t-shirt itself is soft and comfortable”
“The material is soft, washes well and nice looking”
“not see-through, which I really appreciate”
“Great Investment”
What buyers complain about
“Run large”
“Avoid the turquoise color”
“See through and tight around the waist”
“Wrinkles won't come out”
“uncomfortable and not smooth lines”
“runs long/large”
“Arm length is long enough to be turned up once or twice”
“from irritation of my eczema”
“and used some prime cash loading the price even more; otherwise, the price would be ridiculous”
“Also tried washing agin, but hanging to dry”