Skip to content
42

columbia gloves

Skip it

Soft demand (-91.2% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 0Conversion 6Competition 97Returns 23Price range 85Avg price 95Brand share 55Review moat 43Quality gap 67

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Incredible$24.39

avg listing price — sweet spot $15–$100

Price range

Great$8.22–$60.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,175.85

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.4%

return rate — above 6% kills the launch gate

Market size

Bad$46K

$46K/yr · 396K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-91.2%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

121

Top-5 brand share

72%

Open market

24%

  • Columbia36%
  • Carhartt20%
  • Spyder8%
  • ihuan5%
  • Merrell3%
  • REACH STAR3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4642%$9283%$1K4%$2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 151 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 14 weeks — -91.2% search growth over the last 90 days.
900700Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth30%

“Warm and sleek”

Size-Overall14%

“Fit like a glove”

Quality-Overall7%

“Quality Product at Very Reasonable Price”

Comfort-Overall6%

“Comfortable to wear”

Value For Money5%

“Great value for the money”

Grip5%

“Good grip”

Weight Light3%

“Excellent and lightweight”

Water Resistance3%

“Really waterproof”

Soft Feel3%

“soft inside”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Warmth17%

“Will not keep your hands warm”

Size-Overall16%

“To short”

Water Resistance5%

“NOT WATERPROOF”

Suitability Winter Weather4%

“Not for the winter”

Quality-Overall3%

“The very cheap quality”

Thickness3%

“They are thicker than what I thought they would be”

Durability3%

“Falling apart”

Advertised Vs Actual Product3%

“False advertisement”

Value For Money2%

“A little pricey”

Functionality-Overall2%

“Not functional”

Top return reasons

Size-Overall63%
Warmth7%
Advertised Vs Actual Product4%
Thin2%
Wrist Fit2%
Thickness2%
Material Quality2%
Value For Money2%
Water Resistance2%
Length2%