colored glasses
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.02avg listing price — sweet spot $15–$100
Price range
Good$8.19–$27.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+31.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,808.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay5.7%return rate — above 6% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 149K searches
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
31
Top-5 brand share
67%
Open market
27%
- SUNOVELTIES24%
- Pibupibu18%
- FEISEDY10%
- Geopty8%
- TUPARKA7%
- VANLINKER6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUNOVELTIES 10 Pack Rectangle Sunglasses for Women Retro Narrow Square Glasses Clear Colorful Vintage Eyewear Uniex Adults
SUNOVELTIES$15.484.7★135 rev
Pibupibu 8 Pack Colorful Rectangle Sunglasses for Women Bulk Retro Transparent Rectangle Sunglasses Set Fun Y2k Glasses Candy Color
Pibupibu$12.704.7★335 rev
TUPARKA 12 Pack Sunglasses Neon Colors Sunglasses Party Favors Goody Bag Fillers Bulk for Birthday Party Beach Pool Party 12 Colors
TUPARKA$12.874.7★985 rev
Geopty 10 Pack Retro Rectangle Sunglasses Bulk Colorful Neon Party Sunglasses for Women Fun Trendy Y2K Costume Accessories Glasses
Geopty$14.874.6★136 rev
SUNOVELTIES 10 Pack Neon Colors Sunglasses Classic Colored Frame Tinted Lenses Glasses Retro Shades for Unisex Adults
SUNOVELTIES$15.134.7★17 rev
Newest
by launch date
FEISEDY Trendy Rectangle Sunglasses for Womens Mens Retro Small Narrow Thin Slim Square Sun Glasses B9178
FEISEDY$15.3631 rev
SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Red/Red Tint
SOJOS$14.43789 rev
JATEBI 4 Pack Retro Rectangular Sunglasses for Women Men 90s y2k Small Retro Vintage Style UV Protection Sun Glasses Colored Lenses
JATEBI$13.0021 rev
SOJOS Trendy Rectangle Polarized Sunglasses Womens Mens Small Retro Fashion Thin Slim Square Sunnies SJ2610 Black/Yellow
SOJOS$14.34986 rev
Matcheck 12 Mixed Style Sunglasses Classic Retro Colored Party Glasses Transparent Multicolors Costume Bulk Eyeglasses Unisex Adult
Matcheck$22.889 rev
Trending
90-day click momentum
SOJOS Trendy Oversized Polarized Aviator Sunglasses Womens Men Retro Vintage 70s Style UV Protection Sun Glasses SJ2390 Brown Tortoise Frame/Light Brown Lens
SOJOS$14.394.6★
SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Red/Red Tint
SOJOS$14.434.6★
FEISEDY Trendy Rectangle Sunglasses for Womens Mens Retro Small Narrow Thin Slim Square Sun Glasses B9178
FEISEDY$15.364.6★
goodr Flamingos on a Booze Cruise Polarized Sunglasses Medium Sized (OG) Pink Translucent Frames with Teal Mirored Reflective Lens UV400 Protection No Slip No Bounce
goodr$26.034.7★
JATEBI 4 Pack Retro Rectangular Sunglasses for Women Men 90s y2k Small Retro Vintage Style UV Protection Sun Glasses Colored Lenses
JATEBI$13.004.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.7% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality for the price”
“Great deal”
“Awesome shades”
“Fit great”
“Cute style”
“Comfortable and cute”
“What I was looking for”
“Light and cute glasses”
“have held up so far”
“These are well made, not flimsy”
What buyers complain about
“Seems like a quality control issue”
“run tight”
“They broke after wearing one time”
“received the brown”
“Looks expensive”
“false advertisement -”
“Cheap plastic”
“A little flimsy”
“a bit uncomfortable”
“super thin”