cologne spray
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$69.32avg listing price — sweet spot $15–$100
Market size
Good$681K$681K/yr · 936K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 6% kills the launch gate
Price range
Okay$10.05–$267.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,026.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
28
Top-5 brand share
98%
Open market
1%
- Kenneth Cole REACTION76%
- Kenneth Cole17%
- Amazon Basics5%
- COOFANDY1%
- ZITY0%
- Nautica0%
- Open — no brand owns it (4 brands, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 128 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kenneth Cole REACTION Polo Shirts for Men 3 Pack UPF 50+ Mens Polo Shirts Short Sleeve (Black/White/Heather Grey X-Large)
Kenneth Cole REACTION$38.034.4★200 rev
Kenneth Cole REACTION Out of Bounds Lightweight Hardshell 4-Wheel Spinner Luggage Rose Gold 28-Inch Checked
Kenneth Cole REACTION$87.444.3★16,195 rev
Kenneth Cole REACTION Mens T-Shirt Pack of 3 - UPF 50+ Cotton/Spandex Jersey Slim Fit White T Shirts for Men Pack (Black/White/Navy Small)
Kenneth Cole REACTION$32.694.5★482 rev
Kenneth Cole Reaction Mens Elliot White/Grey Multi 10.5 Wide
Kenneth Cole REACTION$41.274.5★52 rev
Kenneth Cole REACTION Out of Bounds Lightweight Hardshell 4-Wheel Spinner Luggage Cobalt Blue 20-Inch Carry On
Kenneth Cole REACTION$57.854.3★16,195 rev
Newest
by launch date
Unlisted by Kenneth Cole mens Slim Fit Checks and Stripes (Patterned) Dress Shirt Burgundy 16 -16.5 Neck 34 -35 Sleeve Large US
Kenneth Cole$19.686,207 rev
Unlisted by Kenneth Cole mens Regular Fit Solid Dress Shirt White 16 -16.5 Neck 32 -33 Sleeve Large US
Kenneth Cole$19.659,287 rev
Kenneth Cole Unlisted Mens Dress Shirt Slim Fit Solid Slim Light Blue 15-15.5 Neck 34-35 Sleeve
Kenneth Cole$18.8514,445 rev
Unlisted by Kenneth Cole mens Regular Fit Solid Dress Shirt Black 15 -15.5 Neck 32 -33 Sleeve US
Kenneth Cole$17.909,287 rev
Kenneth Cole REACTION Mens RFID Slim Leather Trifold Wallet Black Plaque One Size US
Kenneth Cole$23.593,169 rev
Trending
90-day click momentum
Kenneth Cole Reaction Violeta Cream MESH
Kenneth Cole REACTION$59.814.5★
Amazon Basics 3-Piece Hardshell Luggage Set (21 26 30) Scratch-Resistant Expandable Suitcases with Multi-directional Wheels and Telescoping Handle Black
Amazon Basics$131.474.4★
Amazon Basics 3-Piece Luggage Set with Spinner Wheels Including 22 Expandable Hardside Carry-On Suitcase 15-inch Tote Bag and 10-inch Compact Travel Bag Black
Amazon Basics$57.424.6★
Kenneth Cole Unlisted mens Slim Fit Solid Dress Shirt White 15-15.5 Neck 32 -33 Sleeve US
Kenneth Cole$19.674.3★
Kenneth Cole Reaction Mens Nathan Medium Natural 9 Medium
Kenneth Cole REACTION$80.884.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“long-lasting fragrance that gets compliments”
“Great quality set”
“They are affordable”
“It fit everything we needed in it”
“It's durable”
“colors are accurate”
“The case is very sturdy”
“Easy to use”
“Wheels work great”
“As advertised”
What buyers complain about
“Strong odor”
“Doesnt last”
“Too small”
“The zipper is super cheap”
“Poor Quality”
“Handle breaks easily”
“one wheel went wonky at first use”
“Seems flimsy”
“Over priced”
“The color began to fade after 2 washes”