collar stays
Worth a lookShows searches that convert (13.8% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 608K searches
Price range
Great$5.22–$59.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.51avg listing price — sweet spot $15–$100
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,709.46avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
6
Top-5 brand share
97%
Open market
2%
- MENCH SUPER STAYS30%
- Quality Stays26%
- Moulet15%
- Würkin Stiffs14%
- Smooth Stays12%
- Kukaiao2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 Plastic Collar Stays For Men Dress Shirt in Plastic Box (25-2 25-2.2 25-2.5 25-2.7)
MENCH SUPER STAYS$6.074.7★2,667 rev
56 Metal Collar Stays for Mens Dress Shirts Premium Stainless Steel Collar Inserts in 4 Sizes
Moulet$12.724.7★5,554 rev
36 Premium Metal Collar Stays in a Plastic Box Order the Sizes You Need (2.2 2.35 2.5 & 2.75)
Smooth Stays$7.774.4★1,466 rev
Quality Stays 52 Metal Collar Stays Stainless Steel Dress Shirt Collar Inserts 4 Sizes with Storage Case
Quality Stays$11.704.7★4,237 rev
Wrkin Stiffs Plastic Magnetic Collar Stays for Mens Dress Shirts with Storage Case | As Seen on Shark Tank | Power Stays 2 Pack (2.0 & 2.5 Inch)
Würkin Stiffs$19.994.6★5,700 rev
Newest
by launch date
120PCS Plastic Collar Stays for Mens Dress Shirts Thicker and More Bend-Resistant Invisible Collar Inserts Sizes 2 2.2 2.55 2.75 Inches with Storage Case
Kukaiao$5.4251 rev
vivinin 112P Dress Shirt Collar Inserts White Plastic Collar Stays with Storage Holder 4 Assorted Sizes Invisible Collar Stiffeners for Men(2 2.2 2.5 2.7)
vivinin$6.05173 rev
100 Plastic Collar Stays for Mens Dress Shirts - Plastic Collar Stays for Men (4 Sizes)
Quality Stays$5.224,762 rev
100 Plastic Collar Stays For Men Dress Shirt in Plastic Box (25-2 25-2.2 25-2.5 25-2.7)
MENCH SUPER STAYS$6.072,667 rev
Wrkin Stiffs Metal Magnetic Collar Stays for Mens Dress Shirts with Storage Case | As Seen on Shark Tank | Power Stays 2 Pack (2.0 & 2.5 Inch)
Würkin Stiffs$29.79828 rev
Trending
90-day click momentum100 Plastic Collar Stays For Men Dress Shirt in Plastic Box (25-2 25-2.2 25-2.5 25-2.7)
MENCH SUPER STAYS$6.074.7★
Wrkin Stiffs Metal Magnetic Collar Stays for Mens Dress Shirts with Leather Wallet Case | Gift for Men | Power Stays Assorted 3 Pack (2.0 2.5 & 2.75 Inch)
Würkin Stiffs$59.244.6★
36 Premium Metal Collar Stays in a Plastic Box Order the Sizes You Need (2.2 2.35 2.5 & 2.75)
Smooth Stays$7.774.4★
Metal Collar Stays for Men Set of 40 Dress Shirt Collar Stays for Men 3 Sizes in a Divided Box by Quality Stays
Quality Stays$7.324.8★
120PCS Plastic Collar Stays for Mens Dress Shirts Thicker and More Bend-Resistant Invisible Collar Inserts Sizes 2 2.2 2.55 2.75 Inches with Storage Case
Kukaiao$5.424.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good assortment of sizes”
“Keep collars straight”
“Worth it”
“Made Well and Comes in Variety of Sizes”
“Exactly What I Needed”
“Well built”
“They are magnetic”
“These are good quality for plastic stays”
“Easy to use”
“they have held up grate”
What buyers complain about
“The package is small”
“Came apart after only 2 months of use”
“kept falling out of the collars”
“While they are thicker than the flimsy ones that come with shirts they still feel a bit cheap in the hand”
“I can't imagine any collar that couldn't use one of the lengths”
“Heavy and fall out”
“Pricey”
“they are not the premium quality I was expecting”
“There is nothing to hold it in place”
“many of them disappeared in the wash”