coin purse
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Great$4.66–$51.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$435K$435K/yr · 3.9M searches
Returns
Okay4.0%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.89avg listing price — sweet spot $15–$100
Review moat
Okay3,490.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
53 falling
Sellers
82
Top-5 brand share
45%
Open market
52%
- Chelmon20%
- Travelambo10%
- Wuflyover6%
- SENCCO4%
- Sukyerios4%
- LARENNT4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 70 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Travelambo Leather Squeeze Coin Purse Pouch Change Holder For Men & Women (01 Vintage Black)
Travelambo$5.854.7★13,188 rev
Chelmon Vegan Leather Coin Purse Pouch Change Purse With Zipper For Men Women (Green Light)
Chelmon$6.854.7★7,768 rev
Wuflyover Coin Purse for Women Mini Nylon Change Purse with Keychain Small Zip Pouch for Coins Cash Cards (beige)
Wuflyover$9.114.5★120 rev
Chelmon Vegan Leather Coin Purse Pouch Change Purse With Zipper For Men Women (Black Up)
Chelmon$6.044.7★7,768 rev
Chelmon 2 Pack Coin Purse Pouch Change Card Holder Wallet with Keychain for Women and Men (Black & Light Purple)
Chelmon$7.884.6★545 rev
Newest
by launch date
2Pcs Coin Purse Small Portable PU Leather Zipper Pouch Change Purse Portable Change Wallet Coin Pouch with Zipper Mini Coin Pocket Pouch Change Holder for Women Change Purse for Coins(Black)
DENGXINWEI$5.1043 rev
GOOFBALLS Coffee Fund Coin Purse Keychain Funny Mini Wallet for Loose Change Cute Novelty Gift for Coffee Lovers
GOOFBALLS$9.915 rev
Bat coin purse handmade bat-shaped coin purse with wings Gothic leather bat wing key chain wallet used for belt rings backpacks or handbags.(1pcs)
Generic$12.8681 rev
Cotton Floral Mini Organizer Bag Coin Purse for Women with KeyChain Cute Printed Zipper Change Purse Coin Pouch Card Holder Wallet Clutch for Women Girls
PAGEMORE$6.4511 rev
GOOFBALLS Novelty Silicone Coin Purse Cute Mini Change Holder for Coins Cash & Small Essentials Soft Pocket Pouch for Kids Teens & Adults Keychain & Bag Accessory Sardines
GOOFBALLS$12.1333 rev
Trending
90-day click momentumGOOFBALLS Coffee Fund Coin Purse Keychain Funny Mini Wallet for Loose Change Cute Novelty Gift for Coffee Lovers
GOOFBALLS$9.915.0★
Cotton Floral Mini Organizer Bag Coin Purse for Women with KeyChain Cute Printed Zipper Change Purse Coin Pouch Card Holder Wallet Clutch for Women Girls
PAGEMORE$6.454.5★
Bat coin purse handmade bat-shaped coin purse with wings Gothic leather bat wing key chain wallet used for belt rings backpacks or handbags.(1pcs)
Generic$12.863.4★
DAITET Money Belt - Passport Holder Secure Hidden Travel Wallet with RFID Blocking Undercover Fanny Pack (Black)
DAITET$10.844.5★
Tipmile Credit Card Holder for Women Slim Minimalist Front Pocket RFID Blocking Wallet Small Compact Card Case with ID Window Vibrant Pink
Tipmile$5.694.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Quality wallet”
“Lots of pockets”
“As advertised”
“Excellent value”
“Love the black color”
“easy to open”
“Great storage capacity”
“Nice leather”
“Has not broke”
What buyers complain about
“a bit too tight”
“it is low quality”
“broke soon after using”
“Hard to open”
“The zipper is a little difficult”
“Strong smell”
“Cheap looking faux leather”
“Does not look like the photo at all”
“the color is not quite right”
“Thick & bulky”