cocomelon blanket
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.19avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Price range
Great$8.14–$39.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good950.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-39.2%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 36K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
18
Top-5 brand share
99%
Open market
0%
- CoComelon38%
- Sunny Side Up32%
- Jay Franco25%
- The First Years2%
- NoJo2%
- Crocs1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunny Side Up CoComelon Toddler Blanket 40x50 Inches Super Soft Cozy Plush Throw for Kids Travel Microfiber Fleece Machine Washable Breathable Lightweight for Daycare Nap Sofa Bed Camping
Sunny Side Up$20.634.8★1,461 rev
CoComelon Kids Nap-Mat Set Includes Pillow and Plush Blanket Great for Boys or Girls Napping During Daycare Preschool or Kindergarten Pink - Fits Young Children Ages 3-5
CoComelon$24.894.7★1,481 rev
Sunny Side Up CoComelon Plush Throw Blanket - Measures 46 x 60 Inches - Super Soft & Cozy Fleece Kids Bedding
Sunny Side Up$22.234.8★1,461 rev
Coco-melon Musical Warm Plush Throw Blanket That Plays The Theme Song - Extra Cozy and Comfy for Your Toddler
CoComelon$18.614.0★978 rev
Cocomelon Fleece Blanket Set - Bundle with Soft Toddler Blanket Plus Stickers More for Kids Boys Girls Children | Cocomelon Fleece Throw 45x60
CoComelon$22.343.5★3 rev
Newest
by launch date
CoComelon boys Cocomelon 4 Piece Cotton Sleepwear Pajama Set Time for Bed 18 Months US
CoComelon$17.94556 rev
CoComelon boys Cocomelon 4 Piece Cotton Sleepwear Pajama Set Time for Bed 12 Months US
CoComelon$21.63556 rev
CoComelon Unisex Kids Footless Snug-fit Cotton Onesie Pajamas Jj Outfit 24M
CoComelon$11.221,485 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Cocomelon 46x60 - Throw Blanket
Jay Franco$21.17465 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Cocomelon 40x50 - Travel Blanket
Jay Franco$17.47465 rev
Trending
90-day click momentum
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Cocomelon 40x50 - Travel Blanket
Jay Franco$22.554.8★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Cocomelon 46x60 - Throw Blanket
Jay Franco$21.174.8★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Cocomelon 40x50 - Travel Blanket
Jay Franco$17.474.8★
CoComelon Infant Baby Girls Bubble Sleeveless Romper Coral Pink 12 Months
CoComelon$16.184.9★
Jay Franco CoComelon Plush Throw Blanket for Kids Soft Fleece Polyester Throw 46 x 60 in Cozy Blanket for Bedroom Couch Travel Daycare Sleepovers Blue Moonbug Design
Jay Franco$20.585.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“supper soft”
“Fits perfectly grandson loves them”
“Decent quality”
“lightweight”
“My son loves his pillow he loves that he can carry it around”
“Very durable and the straw is not tiny like a lot of other cubs”
“Good for babies”
“it's easy for children to use”
“Doesnt leak”
“gift for a toddler loves it falls asleep listening to melody”
What buyers complain about
“Way to small”
“Did not play music”
“Unfortunately, this cup is not spill proof”
“This blanket doesnt work either”
“It could be alittle thicker”
“cant replace it after washing it”
“Too much to clean and put together”
“Not worth the price”
“Junk”
“its durability and value was sadly shown as it was boxed up with some heavy items and was totally box out of packaging and lost some of its color”