coach umbrella
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Avg price
Great$53.01avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 6% kills the launch gate
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay$13.02–$311.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,199.35avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 78K searches
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
26
Top-5 brand share
87%
Open market
9%
- kate spade new york50%
- Coach20%
- totes6%
- Michael Kors6%
- FDJASGY4%
- ZDSSM4%
- Open — no brand owns it (9 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COACH Signature C Umbrella
Coach$93.664.4★27 rev
kate spade new york Black/White Travel Umbrella Lightweight Compact Umbrella with Storage Sleeve Polka Dots
kate spade new york$48.394.5★211 rev
kate spade new york Clear Umbrella for Rain Large Bubble Umbrella for Weddings Love Is In The Air
kate spade new york$35.754.3★640 rev
COACH Signature C Umbrella
Coach$94.064.4★27 rev
kate spade new york Mini Travel Umbrella with Storage Sleeve Compact for Backpack or Car (Safari Floral)
kate spade new york$34.654.1★39 rev
Newest
by launch date
kate spade new york Golf Umbrella 47 Large Canopy Rain Umbrella with Carrying Sleeve & Straps Stylish Green Wind Resistant Umbrella (Lexington Dot)
kate spade new york$47.8415 rev
kate spade new york Mini Travel Umbrella with Storage Sleeve Compact for Backpack or Car (Petite Stripe)
kate spade new york$35.8539 rev
COACH Womens Brooklyn Raffia Shoulder Bag 34 Multi One Size
Coach$271.99127 rev
kate spade new york The Bangle Straw Bag
kate spade new york$311.7611 rev
kate spade new york K As in Kate Open Mesh Runner
kate spade new york$131.84444 rev
Trending
90-day click momentumkate spade new york Golf Umbrella 47 Large Canopy Rain Umbrella with Carrying Sleeve & Straps Stylish Green Wind Resistant Umbrella (Lexington Dot)
kate spade new york$47.844.8★
kate spade new york The Bangle Straw Bag
kate spade new york$311.765.0★
Totes Adult Windproof Bubble Umbrella with J Hook Handle and Enhanced Visibility
totes$29.164.6★
COACH Womens Brooklyn Raffia Shoulder Bag 34 Multi One Size
Coach$271.994.5★
kate spade new york K As in Kate Open Mesh Runner
kate spade new york$131.844.6★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — +9.1% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“Seems sturdy”
“Strong durable compact”
“I like the size”
“Easy to open”
“As advertised”
“Windproof”
“Fair price”
“stylish design”
“Portable”
What buyers complain about
“Broke instantly”
“Not well made”
“Also, the handle is way too short”
“hard to open”
“it's not strong”
“it does not hold up well in rain & wind”
“The price is far too hight for this”
“Well made a bit heavier than expected”
“QR code doesnt work”
“Small handle”