chore coat
Skip itHigh returns (17.9%) — this niche doesn't clear our bar today.
Avg price
Great$83.34avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Okay$22.28–$184.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,926.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 438K searches
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad17.9%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
37
Top-5 brand share
67%
Open market
26%
- Chef Works29%
- Amazon Essentials14%
- Huckberry9%
- Dickies8%
- Field & Stream7%
- Carhartt6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 57 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chef Works Mens Utility Chore Coat Navy Large
Chef Works$73.964.6★48 rev
Chef Works Mens Utility Chore Coat Black Large
Chef Works$75.634.6★48 rev
Amazon Essentials Mens Rigid Denim Relaxed-Fit Utility Jacket with Pockets Rinse X-Large
Amazon Essentials$25.644.5★289 rev
Chef Works Mens Utility Chore Coat Olive Large
Chef Works$69.294.6★48 rev
Field & Stream Mens Brushbuster Utility Jacket Navy Large
Field & Stream$34.784.8★23 rev
Newest
by launch date
Levi Strauss Signature Gold Mens Signature Trucker Jacket Gothic Medium
Levi Strauss Signature Gold$38.2013,208 rev
GAP Mens Boxy Denim Chore Jacket Taos Taupe 15-1119 Tcx X-Large
GAP$61.670 rev
Dickies Mens Blanket Lined Denim Chore Coat
Dickies$77.32386 rev
Huckberry Flint and Tinder Classic Chore Coat Mens Lightweight Cotton Jacket Dark Navy X-Small
Huckberry$163.7313 rev
Huckberry Flint and Tinder Classic Chore Coat Mens Lightweight Cotton Jacket British Khaki Large
Huckberry$169.3013 rev
Trending
90-day click momentum
OctMoon Mens Vintage Workwear Jacket with Full Cotton Twill Sarkar Collar Casual Cotton Blend Utility Coat Multi-Pocket Retro Style Fall Winter Jackets for Men(Navy)-M
OctMoon$47.214.5★
GAP Mens Boxy Denim Chore Jacket Taos Taupe 15-1119 Tcx X-Large
GAP$61.670.0★
Dickies Mens Unlined Denim Chore Coat Casual Workwear Jacket Light Denim X-Large
Dickies$54.484.2★
Amazon Essentials Mens Rigid Denim Relaxed-Fit Utility Jacket with Pockets Ecru Large
Amazon Essentials$30.514.5★
Mens Heavyweight Waxed Canvas Workwear Jacket Vintage Style Khaki Coat Water & Weather Resistant Jacket
Generic$68.593.4★
Demand
Weekly Amazon search volume, last 31 weeks — -34.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“that fits this snug”
“the build quality supports that”
“Feels comfortable”
“Great material and comfortable”
“A good value”
“Warm jacket”
“Very durable”
“have multiple large pockets for holding items”
“The material is a cotton blend, and it's quite soft and comfortable”
“the style is classic”
What buyers complain about
“Way too short”
“Cheap, feels like a trash bag”
“The pricing for what you get is absurd”
“buttonhole panels are not sewn”
“Zipper broke soon after I got it”
“within three days of wearing the jacket it got a hole in the pocket lining”
“4 broke in a week”
“The pockets are a little awkward”
“waist too big for a standard L person”
“Very light weight”