chloe descendants costume
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.56avg listing price — sweet spot $15–$100
Review moat
Great186.65avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.72–$42.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 6% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$36K$36K/yr · 43K searches
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
108
Top-5 brand share
93%
Open market
6%
- Mattel35%
- Disguise29%
- Spirit Halloween21%
- Disney5%
- AMZCOS3%
- viviwo2%
- Open — no brand owns it (4 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Disney Descendants: The Rise of Red Fashion Doll & Accessory Princess Chloe Charming Daughter of Cinderella with Movie-Inspired Clothes & Sword
Mattel$12.244.8★1,014 rev
Descendants Chloe Deluxe Costume Official Disney Descendants The Rise of Red Costume Jumpsuit Wig not Included Child Size (7-8)
Disguise$17.894.4★67 rev
Descendants Chloe Costume for Kids Official Disney Descendants The Rise of Red Costume Jumpsuit Wig not Included Child Size (7-8)
Disguise$22.694.4★102 rev
Mattel Disney Descendants: the Rise of Red Princess Chloe Charming Daughter of Cinderella Doll & Playset the Sorcerers Cookbook Mix for Surprise
Mattel$12.404.8★759 rev
Spirit Halloween Descendants: The Rise of Red Kids Chloe Dress Costume | Officially Licensed | Disney Descendants Costumes
Spirit Halloween$40.204.5★36 rev
Newest
by launch date
Mattel Disney Descendants: Wicked Wonderland Deluxe Fashion Doll & Accessory Chloe Wonderland with Removable Movie-Inspired Clothing & Dagger
Mattel$31.771 rev
Mattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory Princess Chloe Charming Daughter of Cinderella with Movie-Inspired Clothing
Mattel$26.321 rev
Spirit Halloween Chloes Sword - Descendants: The Rise of Red Unisex Adult One Size Fits Most Standard Multicolor
Spirit Halloween$17.118 rev
Kids Singer Star Costume for Girls Musical Dance 3D Printed Rhinestone Bodysuit Set Concert Party Cosplay 10-11 Years Blue
viviwo$25.6850 rev
ADREIT Kids Rise Red Costume Girls Bridget Pink Princess Dress Halloween Birthday Party Cosplay Movie Outfit
ADREIT$35.6874 rev
Trending
90-day click momentumMattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory Princess Chloe Charming Daughter of Cinderella with Movie-Inspired Clothing
Mattel$26.325.0★
Disney Descendants Little Girls Drop Shoulder T-Shirt Graffiti Cream White 7-8
Disney$17.064.8★
Mattel Disney Descendants: Wicked Wonderland Deluxe Fashion Doll & Accessory Chloe Wonderland with Removable Movie-Inspired Clothing & Dagger
Mattel$31.775.0★
Kepblom Girls Shiny Metallic Mock Neck Unitard Long Sleeve Zipper Back One Piece Bodysuit Costume
Kepblom$28.234.4★
Disney Descendants Movie Mal Evie Audrey Jane Short Sleeve Tee
Disney$11.594.5★
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — +18.4% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 45.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This doll is well made”
“Was a Xmas gift”
“Full and beautiful color, just like the picture”
“fit my 11 year old well”
“fun doll”
“Likes the way this item looks, and features”
“Glad I got this on sale for $10 because thats about what its worth”
What buyers complain about
“Beware: traditional Barbie shoes do not fit because her feet are bulkier. see photo for comparison”
“You get a tight Quality Item”
“Not blue”
“NOT worth a dime”
“The sword blade broke off the handle immediately”