childrens coats
Skip itSoft demand (-83.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.20avg listing price — sweet spot $15–$100
Price range
Great$6.74–$53.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great483.07avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 76K searches
Growth
Bad-83.9%90-day search growth — must beat 0% to launch
Returns
Bad12.0%return rate — above 6% kills the launch gate
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
15
Top-5 brand share
71%
Open market
22%
- SOBAPRA21%
- Miss Bei18%
- Generic14%
- The Children's Place11%
- IDTALHZY8%
- Vinmin7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Snow Coat Boys and Girls Fleece Hooded Snowboarding Jacket
SOBAPRA$32.634.7★141 rev
Girls Outerwear Jackets & Coats Toddler Winter Coat Boys Size 6-7 Kids Winter Coat Girls Puffer Jacket Baby Warm Coats Boys Packable Outerwear For School And Outdoor Activities
Generic$6.744.3★22 rev
IDTALHZY Kids Ski Jacket Waterproof Winter Coat Boys and Girls Fleece Snowboarding Jackets with Detachable Hood
IDTALHZY$40.554.7★873 rev
Miss Bei Girls Puffer Down Coat Winter Jacket Parka Down Coat with Fur Hood blue 120CM
Miss Bei$25.224.3★422 rev
Vinmin Kids Winter Latest Thicken Hooded Jacket Warm Quilted Coat Casual Outdoor Cool Cute for Boys Girls Autumn Spring
Vinmin$35.574.4★1,789 rev
Newest
by launch dateGirls Outerwear Jackets & Coats Toddler Winter Coat Boys Size 6-7 Kids Winter Coat Girls Puffer Jacket Baby Warm Coats Boys Packable Outerwear For School And Outdoor Activities
Generic$6.7422 rev
Kids Warm Winter Coat Girls Boys Puffer Jacket Zip Up Down Jackets Casual Long Sleeve Outdoor Outerwear 3-12 Years
Generic$9.931 rev
AUBZOZO Girls Winter Waterproof Coats Hooded Kids Fleece-Lined Snow Parka Insulated Quilted Puffer Jacket
AUBZOZO$27.73104 rev
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Snow Coat Boys and Girls Fleece Hooded Snowboarding Jacket
SOBAPRA$32.63141 rev
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket
SOBAPRA$32.6198 rev
Trending
90-day click momentumAUBZOZO Girls Winter Waterproof Coats Hooded Kids Fleece-Lined Snow Parka Insulated Quilted Puffer Jacket
AUBZOZO$27.734.7★
Miss Bei Girls Puffer Down Coat Winter Jacket Parka Down Coat with Fur Hood pure yellow 140CM
Miss Bei$21.074.3★
Kids Warm Winter Coat Girls Boys Puffer Jacket Zip Up Down Jackets Casual Long Sleeve Outdoor Outerwear 3-12 Years
Generic$9.935.0★
Pursky Girls Winter Coats Waterproof Fur Hooded Snow Ski Fleece Jacket Blue 6/7
Pursky$53.004.6★
Wyeysyt Girls Winter Long Coat Waterproof Kids Outerwear Warm Parka Puffer Jacket with Hood(Purple-9Y)
Wyeysyt$17.584.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -83.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 34.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and very thick”
“Warm and Functional”
“Fits her well”
“an all around perfect jacket for the inexpensive price”
“Quality and comfort”
“Good quality and very thick”
“the zipper is durable which is good because she is tough on them”
“Warm and cute print”
“Perfect jacket for snowy weather”
“Color is very nice”
What buyers complain about
“Has faux fur lining for extra warmth feel”
“the price felt a bit high for me”