chiefs beanie
Skip itSoft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.76avg listing price — sweet spot $15–$100
Price range
Great$11.32–$32.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great454.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 6% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 55K searches
Growth
Bad-60.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
12
Top-5 brand share
80%
Open market
14%
- New Era34%
- Outerstuff17%
- FOCO14%
- YANGUMGUAN7%
- mtstaowe7%
- aoenbork6%
- Open — no brand owns it (5 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Kansas City Chiefs)
New Era$30.304.7★1,174 rev
FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)
FOCO$20.464.7★244 rev
New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Kansas City Chiefs) One Size
New Era$26.294.8★756 rev
Outerstuff NFL Kids Youth 8-20 Official Cold Weather Striped Cuffed Knit Beanie Hat (US Alpha One Size Kansas City Chiefs)
Outerstuff$20.964.8★119 rev
YANGUMGUAN Football Beanie Hat for Men and Women Super Soft Pompom Knit Cap Winter Skullcap Toque
YANGUMGUAN$11.324.7★301 rev
Newest
by launch date
FOCO Kansas City Chiefs NFL Stretch Glove & Big Wordmark Stripe Pom Beanie - Bundle Team Color
FOCO$21.95485 rev
Football Fans Embroidered Beanie Hat Football Team City Skull Beanie Hats Christmas Best Gift for Men Women
Generic$16.0435 rev
JZYEGSW Football Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts
JZYEGSW$17.24412 rev
Outerstuff NFL Kids Youth 8-20 Official Cold Weather Striped Cuffed Knit Beanie Hat (US Alpha One Size Kansas City Chiefs)
Outerstuff$20.96119 rev
FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)
FOCO$20.46244 rev
Trending
90-day click momentum
Outerstuff NFL Kids Youth 8-20 One Size Team Color Primary Logo Official Sports Tech Knit Cold Weather Football Pom Beanie Hat - Kansas City Chiefs
Outerstuff$26.804.8★
JZYEGSW Football Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts
JZYEGSW$17.244.6★
FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)
FOCO$20.464.7★
Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat
Zihogrc$17.224.4★
New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Kansas City Chiefs) One Size
New Era$26.294.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -60.9% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 123.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keeping warm up north”
“Perfect fit”
“Nice quality”
“Great value for Chiefs wear”
“Perfect color match with the rest of my gear”
What buyers complain about
“Small”
“Not very warm”