chicago blackhawks
Skip itSoft demand (-57.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.33avg listing price — sweet spot $15–$100
Price range
Great$12.54–$40.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great310avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$85K$85K/yr · 189K searches
Returns
Bad7.3%return rate — above 6% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-57.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
15
Top-5 brand share
90%
Open market
6%
- adidas52%
- GHOSTWEAR18%
- JFLLamp9%
- AMERICAN NEEDLE7%
- PSOOO5%
- Northwest4%
- Open — no brand owns it (2 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas X Chicago Blackhawks NHL National Hockey Mens Hoodie Sweatshirt Large
adidas$35.454.3★25 rev
GHOSTWEAR Griswold #00 Movie Hockey Jersey Stitched Letters and Numbers S-5XL Authentic Fabs Apparel White
GHOSTWEAR$40.254.7★850 rev
JFLLamp Ice Hockey Neon Signs for Wall Decor Neon Lights for Bedroom Led Business Signs Suitable for Man Cave Bar Pub Restaurant Christmas Gift Art
JFLLamp$38.445.0★16 rev
AMERICAN NEEDLE Chicago Blackhawks Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-CBH-WHBL)
AMERICAN NEEDLE$31.104.6★150 rev
PSOOO Griswold #00 Movie Hockey Jerseys Stitched Letters and Numbers S-5XL White
PSOOO$36.654.7★1,017 rev
Newest
by launch dateJFLLamp Ice Hockey Neon Signs for Wall Decor Neon Lights for Bedroom Led Business Signs Suitable for Man Cave Bar Pub Restaurant Christmas Gift Art
JFLLamp$38.4416 rev
AMERICAN NEEDLE Chicago Blackhawks Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-CBH-WHBL)
AMERICAN NEEDLE$31.10150 rev
GHOSTWEAR Griswold #00 Movie Hockey Jersey Stitched Letters and Numbers S-5XL Authentic Fabs Apparel White
GHOSTWEAR$40.25850 rev
NORTHWEST Officially Licensed Chicago Blackhawks NHL Team Throw Blanket 4660 Licensed Microfiber Throw with Hockey Logos for Fans Dorms Game Day Couches & Fan Caves
Northwest$27.27258 rev
47 NHL Team Color Alternate Primary Logo Clean Up Adjustable Cap Dad Hat Adult One Size Fits All - Chicago Blackhawks Black
47$28.97127 rev
Trending
90-day click momentumadidas X Chicago Blackhawks NHL National Hockey Mens Hoodie Sweatshirt Large
adidas$35.454.3★
GHOSTWEAR Griswold #00 Movie Hockey Jersey Stitched Letters and Numbers S-5XL Authentic Fabs Apparel White
GHOSTWEAR$40.254.7★
JFLLamp Ice Hockey Neon Signs for Wall Decor Neon Lights for Bedroom Led Business Signs Suitable for Man Cave Bar Pub Restaurant Christmas Gift Art
JFLLamp$38.445.0★
PSOOO Griswold #00 Movie Hockey Jerseys Stitched Letters and Numbers S-5XL White
PSOOO$36.654.7★
47 NHL Team Color Alternate Primary Logo Clean Up Adjustable Cap Dad Hat Adult One Size Fits All - Chicago Blackhawks Black
47$28.974.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -57.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Not cheap”
“Awesome colors”
“Hand sewn”
“Exact”
“Seems to be pretty sturdy”
“the fit is true to size”
“Solid piece of clothing”
“Great gift”
What buyers complain about
“Runs oversized”
“No screen printing”
“I was expecting a lower grade material”