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cherokee infinity scrubs men

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High returns (9.4%) — this niche doesn't clear our bar today.

Market size 13Growth 31Conversion 13Competition 85Returns 11Price range 89Avg price 95Brand share 14Review moat 24Quality gap 42

Avg price

Incredible$29.69

avg listing price — sweet spot $15–$100

Price range

Great$12.68–$45.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Review moat

Bad6,197.51

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$54K

$54K/yr · 169K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.4%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

11 rising

Sellers

21

Top-5 brand share

94%

Open market

4%

  • Cherokee77%
  • COZYFIT11%
  • Hanes4%
  • VOGRYE2%
  • Nautica2%
  • Just Love1%
  • Open — no brand owns it (5 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$6K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 61 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.
70K50KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 9.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fit great”

Comfort-Overall13%

“And comfortable”

Quality-Overall11%

“Good Quality”

Pockets/Compartments6%

“There was plenty of pockets”

Value For Money5%

“Excellent value”

Material Quality5%

“Good Material”

Soft Feel3%

“The fabric feels nice and pretty breathable”

Washability3%

“After several washes, the material still holds its shape and color, which is a big plus”

Weight Light2%

“Light feeling”

Ease Of Cleaning2%

“very comfortable scrubs”

What buyers complain about

Size-Overall27%

“SUPER long”

Material Quality5%

“Oversized and cheap material”

Quality-Overall4%

“The appearance is not as presented the quality is as expected”

Thickness4%

“Very thin”

Waist Fit4%

“the pants are too wide in the waist”

Product Condition3%

“The product arrived used”

Pockets/Compartments3%

“The pockets are smaller than what is shown”

Thin2%

“Very thin”

Allergies2%

“I found them very itchy”

Wrinkles2%

“Anti wrinkle”

Top return reasons

Size-Overall54%
Length9%
Waist Fit6%
Material Quality6%
Inseam Fit4%
Thigh Fit2%
Advertised Vs Actual Product2%
Chest Fit2%
Color2%
Hip Fit2%