cheer keychain
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible96.78avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.27avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 6% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.88–$23.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 203K searches
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
14
Top-5 brand share
78%
Open market
15%
- DEEKA29%
- Unpafcxddyig25%
- Nosiny9%
- Tondiamo8%
- Yoxiumi8%
- Remuuly7%
- Open — no brand owns it (7 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Unpafcxddyig Cheer Pom Pom Keychain Cheerleader Keyrings for Women Accessories blue silver
Unpafcxddyig$9.905.0★15 rev
DEEKA 8 PCS Cheer Pin Me Ribbon for Backpack Glitter Cheerleader Keychain Bulk Cheer Gifts Cheer Bow Keychain Bag Tag Cheer Clothes Pin Charms -Royal Blue
DEEKA$17.564.7★57 rev
Yoxiumi Cheerleader Gifts for Girls Cheerleading Gifts for Women Cheer Gift for Girls Cheer Team Gift Blue Bow Keychain Cheerleading Pom Pom Keychain Cheerleader Coach Accessories Bow Bag Charm 2 pcs
Yoxiumi$8.324.7★7 rev
DEEKA Crochet Cheer Duck with Bow Cheer Gifts Bag Accessories Essentials Keychain for Backpack Support Hit Zero Duck Cheerleading Cheerleader Team Gifts (Pink Bow)
DEEKA$8.794.8★40 rev
DEEKA Crochet Cheer Duck with Bow Graduation Gifts Bag Accessories Essentials Keychain for Backpack Support Good Luck Duck Cheerleading Cheerleader Team Gifts (Royal Blue Bow)
DEEKA$9.284.8★40 rev
Newest
by launch date
Hujnagh Cheer Keychain - Rhinestone Cheerleading Bag Charms for Purses and Handbags Sparkly Backpack Accessories for Women Team Spirit Athletic Keyring for Sport Fans and Athletes
Hujnagh$6.282 rev
Nosiny 20 Sets Cheerleader Gifts Bulk 20 Cheer Pom Pom Keychains 20 Sublimation Name Tags Cheerleading Charm for Backpack(Red Silver)
Nosiny$18.265 rev
Yoxiumi Cheerleader Gifts for Girls Cheerleading Gifts for Women Cheer Gift for Girls Cheer Team Gift Blue Bow Keychain Cheerleading Pom Pom Keychain Cheerleader Coach Accessories Bow Bag Charm 2 pcs
Yoxiumi$8.327 rev
Tondiamo 20 Pcs Megaphone Cheer Keychain Bulk Cheer Gifts Cheerleader Pom Pom Bag Tag Cheerleader Acrylic Luggage Keychain Valentines Gift(Pink)
Tondiamo$12.6664 rev
Tondiamo 20 Pcs Megaphone Cheer Keychain Bulk Cheer Gifts Cheerleader Pom Pom Bag Tag Cheerleader Acrylic Luggage Keychain Valentines Gift(Blue)
Tondiamo$15.0264 rev
Trending
90-day click momentumDEEKA Crochet Cheer Duck with Bow Cheer Gifts Bag Accessories Essentials Keychain for Backpack Support Hit Zero Duck Cheerleading Cheerleader Team Gifts (Pink Bow)
DEEKA$8.794.8★
Hujnagh Cheer Keychain - Rhinestone Cheerleading Bag Charms for Purses and Handbags Sparkly Backpack Accessories for Women Team Spirit Athletic Keyring for Sport Fans and Athletes
Hujnagh$6.284.5★
DEEKA Crochet Cheer Duck with Bow Graduation Gifts Bag Accessories Essentials Keychain for Backpack Support Good Luck Duck Cheerleading Cheerleader Team Gifts (Royal Blue Bow)
DEEKA$9.284.8★
DEEKA Crochet Cheer Duck with Bow Cheer Gifts Bag Accessories Essentials Keychain for Backpack Support Good Luck Duck Cheerleading Cheerleader Team Gifts (Purple Bow)
DEEKA$9.184.8★
DEEKA 8 PCS Cheer Pin Me Ribbon for Backpack Glitter Cheerleader Keychain Bulk Cheer Gifts Cheer Bow Keychain Bag Tag Cheer Clothes Pin Charms -Royal Blue
DEEKA$17.564.7★
Demand
Weekly Amazon search volume, last 37 weeks — -16.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cute gift”
“Overall, looks great and was affordable”
“This is a cute keychain set”
“Just As advertised”
“The size is just right”
“They've held up well over the last couple of months attached to their bags”
“Fun group activity”
“The design is super cute”
“The blue is a royal blue”
“Priced well”
What buyers complain about
“Poor quality control”
“Took off the design”
“False advertisement”
“There were also no instructions on how to install the stopper at the bottom of the ribbon to keep the beads on”
“it's proving rather difficult to get it to the normal shape it should be”
“however I feel like it is made out of cheap materials”
“like it's going to fall apart any minute”
“It is bigger than I thought”