charlie kirk hat
Skip itSoft demand (-33.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great195.35avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.98–$58.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 508K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
17
Sellers
24
Top-5 brand share
78%
Open market
17%
- MABUTINGTI35%
- Generic18%
- Aeonda11%
- LJJCJNB8%
- Cot-Oath5%
- liabiliies5%
- Open — no brand owns it (11 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Charlie Kirk 47 Hat Unisex Freedom Hat Charlie Kirk This is The Turning Rest in Peace Charlie 1993 2025 Baseball Cap A True Patriott Republican Memorial Tribute Charlie USA Flag Hat
MABUTINGTI$9.933.6★30 rev
A True Patriot Charlie Kirk Distressed Dad Hats for Men Funny Washed Cotton Adjustable Baseball Caps
LJJCJNB$15.174.5★20 rev
Charlie Kirk Freedom Hat Unisex This is The Turning Charlie Kirk Hats Rest in Peace Charlie 1993 2025 Baseball Cap A True Patriott Republican Memorial Tribute Charlie USA Flag Hat
MABUTINGTI$9.924.4★20 rev
250th Anniversary Freedom Hat American Flag Christ Cross Jesus Faith Baseball Cap Religious USA Flag Shirt Christian Cross Patriotic Sun Hats Black
Generic$12.044.4★57 rev
Turning Point USA Charlie Kirk Hat Turning Point USA Hat A True Patriot Charlie Kirk 2025 Hats Freedom Republican Memorial Tribute Charlie 2025 USA Flag Baseball Caps
MABUTINGTI$10.174.2★121 rev
Newest
by launch date
Rest in Peace Charlie Kirk Hat Mens Trucker Hats Ball Caps Black
qwumub$7.500 rev
qwumub RIP Charlie Kirk Hat TPUSA Turning Point USA Hat TPUSA Baseball Cap for Men and Women Adjustable Golf Dad Hats Navy Blue
qwumub$7.481 rev
The Heartbeat Brand Freedom Hat|Laser Mesh USA Hat for Men & Women |Flat Bill Unisex Baseball Cap|Breathable Water-Resistant Snapback |Undervisor Design |White Camo
The Heartbeat Brand$34.2924 rev
liabiliies Freedom Hats Women Funny Dad Hat Birthday Gifts for Women
liabiliies$15.274 rev
liabiliies Freedom Hat for Women Funny Baseball Hats Gifts for Men
liabiliies$13.514 rev
Trending
90-day click momentum
I Am Charlie Kirk Hat Unisex This is The Turning Charlie Kirk Hats Rest in Peace Charlie 1993 2025 Baseball Cap A True Patriott Republican Memorial Tribute Charlie USA Flag Hat
MABUTINGTI$9.834.4★
qwumub RIP Charlie Kirk Hat TPUSA Turning Point USA Hat TPUSA Baseball Cap for Men and Women Adjustable Golf Dad Hats Navy Blue
qwumub$7.484.0★
American Flag Trucker Hat - Snapback Hat Baseball Cap for Men Women - Breathable Mesh Side Adjustable Fit - for Casual Wear Dark Gray/Black
RONGJUN$15.824.5★
The Heartbeat Brand Freedom Hat|Laser Mesh USA Hat for Men & Women |Flat Bill Unisex Baseball Cap|Breathable Water-Resistant Snapback |Undervisor Design |White Camo
The Heartbeat Brand$34.294.5★
Freedom Charlie Kirk Signature Embroidered Hat with USA Flag on Brim for Men (US Alpha One Size Large Krptk/Silver)
Generic$26.415.0★
Demand
Weekly Amazon search volume, last 40 weeks — -33.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Fits right”
“so worth it”
“Excellent craftsmanship, loved choice of chains”
“So comfortable”
“The design looks great”
“Great color”
“Just as described”
“Stylish and Practical”
“Nice hat great quality and is easily adjustable and lightweight”
What buyers complain about
“Hat was not to the best quality front was”
“Awful Fitment”
“Also, half of the stars on the American flag were blacked out in what appeared to be a misprint”
“Stripes peeled up after two weeks of wear”
“This is not a symmetrical hat, looks weird”
“Hard to clean”
“Two were in bags and smashed badly and the other one had stitching coming undone”