chapstick holder
Skip itPrices mostly outside the sweet spot ($4.79–$13.32) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Market size
Good$370K$370K/yr · 2.2M searches
Review moat
Okay1,618.3avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.45avg listing price — sweet spot $15–$100
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Price range
Bad$4.79–$13.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
31
Top-5 brand share
76%
Open market
18%
- COOKOOKY19%
- Thread Wallets18%
- WK IEASON16%
- WXCYDG14%
- Pengxiaomei9%
- Haevola6%
- Open — no brand owns it (12 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COOKOOKY Chapstick Holder Keychain Cute Lip Balm Keychain Holder (Small daisy)
COOKOOKY$6.074.8★1,119 rev
Pengxiaomei 3 Pcs Chapsticks Holder Keychain for Lipstick Easter Gifts for Women Easter Basket Stuffers(Pink Blue Black)
Pengxiaomei$5.514.6★2,151 rev
WXCYDG Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with ClipWhite Flower
WXCYDG$7.044.8★354 rev
WK IEASON - Lip Balm Holder Keychain Clip On Lipstick/Chapstick Sleeve Tight-Knit and Elastic (Pink/Light beige/Grey)
WK IEASON$6.704.7★2,122 rev
WXCYDG Black Cat Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with Clip
WXCYDG$9.124.8★354 rev
Newest
by launch date
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Blue Stripes)
Haevola$8.0378 rev
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)
Haevola$7.9778 rev
Desing Wish Silicone Chapstick Holder Key Chain with Cute Cherry Keychain Bag Charm Portable Lip Balm Holder Sleeve Chapstick Keychain Holder with Wrist Strap Lanyard - Pink
Desing Wish$7.92353 rev
Fadayunn Chapstick Holder Key Chain Lip Balm Holder Keychain Cute Chapstick Holder Keychain Potable Chapstick Holders with Clip Lip gloss Organizer for LipGloss Lipstick Gift Women Girl
Fadayunn$5.5739 rev
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)
Haevola$8.1578 rev
Trending
90-day click momentumHaevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)
Haevola$7.974.8★
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Blue Stripes)
Haevola$8.034.8★
Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Luna Beige)
Thread Wallets$9.104.6★
Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Emmeline)
Thread Wallets$8.934.6★
Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Off-white)
Thread Wallets$9.044.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it's easy to do”
“Good quality”
“it fits nicely”
“Love the variety of colors”
“it has held up great”
“Great for gifts”
“Just what I was looking for”
“Well-constructed, pretty addition to your key chain”
“great value”
“elastic band”
What buyers complain about
“Too small”
“The only fault is the clip isnt sturdy”
“Broke”
“Its a little difficult to get in”
“Cheap, breakable parts”
“I lost my lip balm elastic”
“it has a a strong chemical smell which leads to the aquaphor tasting like chemicals”
“Disappointed given the cost”
“I didn't get all 3 of the designs”
“Not what I thought it was”