catboy costume
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.35avg listing price — sweet spot $15–$100
Price range
Great$10.68–$45.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Okay1,930.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay5.1%return rate — above 6% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 106K searches
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
64
Top-5 brand share
86%
Open market
10%
- Disguise35%
- INTIMO24%
- PJ Masks15%
- HSCTEK7%
- Spirit Halloween5%
- BIAOKS4%
- Open — no brand owns it (8 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Catboy Costume Official PJ Masks Glow Costume Jumpsuit and Mask Toddler Size Medium (3T-4T)
Disguise$27.994.5★1,258 rev
HSCTEK Black Cat Onesie Costume Kids Toddler Funny Pet Pajamas Pjs Clothes 345T
HSCTEK$28.874.6★270 rev
PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Catboy 2T)
INTIMO$19.044.6★47 rev
Disguise Catboy Costume for Kids Official PJ Masks Costume Jumpsuit Large (4-6)
Disguise$24.604.6★13,486 rev
PJ Masks Toddler Girls Boys Catboy Character Costume Sleep Pajama Set (6)
INTIMO$27.154.7★79 rev
Newest
by launch date
PJ Masks Pajamas Toddler Boys Power Heroes Short Sleeve and Shorts Sleep Set (Catboy 5T)
INTIMO$22.3413 rev
BesserBay Kid Boys Halloween Fuzzy Cozy Costume Flannel Hooded Cat Animal Outfit Black 10 Years
BesserBay$18.9537 rev
Veyryth Kids Cheese Cat Onesie Pajamas Flanne Children Animal Halloween Costume One Piece Cosplay Homewear for Girls Boys Size 4-5 T
Veyryth$25.43100 rev
PJ Masks Toddler Boys Gekko Catboy Owlette Unbeatable Power Heroes 2 Piece Long Sleeve Pajama Set (6)
INTIMO$23.4813 rev
Magicmode Kids Caracal Cat Onesie Pajamas Soft Flannel Halloween Cosplay Costumes for Boys Girls
Magicmode$32.86128 rev
Trending
90-day click momentum
Cat Wolf Fox Ears and Tail Costume Set with Bell Lace Choker
BIAOKS$23.674.6★
PJ Masks Pajamas Toddler Boys Power Heroes Short Sleeve and Shorts Sleep Set (Catboy 5T)
INTIMO$22.344.8★
PJ Masks Toddler Boys Gekko Catboy Owlette Unbeatable Power Heroes 2 Piece Long Sleeve Pajama Set (6)
INTIMO$23.484.3★
HSCTEK Black Cat Onesie Costume Kids Toddler Funny Pet Pajamas Pjs Clothes 345T
HSCTEK$28.874.6★
PJ Masks Catboy Owlette Gekko Toddler Boys T-Shirt Tank Top and French Terry Shorts 3 Piece Outfit Set Multicolor 2T
PJ Masks$18.304.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 18.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of both accessories is excellent”
“Fit perfect”
“Surprisingly great material quality”
“So cute, matches the shows colors and has lasted many playtimes, Halloween costumes and birthday parties”
“It is comfy”
“good value”
“It was super soft as well”
“These have given us endless fun”
“This was a gift idea for my 3-year-old great-grandson”
“It kept my daughter warm as Halloween is usually cold”
What buyers complain about
“Ran a little small, I thought”
“No accessories”
“Zipper Broke and Size is Too Small”
“It broke immediately”
“The material is thicker”
“Absolutely loved this set though the collar was too small for my husband's neck”