cashmere wrap
Skip itHigh returns (8.6%) — this niche doesn't clear our bar today.
Avg price
Great$66.32avg listing price — sweet spot $15–$100
Price range
Great$14.92–$123.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,086.37avg incumbent reviews — the moat a new listing must climb
Market size
Good$314K$314K/yr · 402K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad8.6%return rate — above 6% kills the launch gate
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
13
Top-5 brand share
91%
Open market
6%
- RYYOYY54%
- PULI15%
- Velanio Cashmere11%
- zestt6%
- RIIQIICHY4%
- FURTALK3%
- Open — no brand owns it (3 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 White
RYYOYY$59.024.6★365 rev
PULI Womens Beige Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap
PULI$30.074.7★436 rev
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Mottle Camel
RYYOYY$59.084.6★365 rev
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Baby Blue
RYYOYY$58.844.6★365 rev
zestt Dreamsoft Travel Scarf Wrap and Shawl Organic Cotton Birch
zestt$66.304.7★820 rev
Newest
by launch date
WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$84.325 rev
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap blue
PULI$30.19436 rev
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Dark Mottle Camel
RYYOYY$57.98365 rev
PULI Womens Beige Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap
PULI$30.07436 rev
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Barley Twist
PULI$30.35436 rev
Trending
90-day click momentumPULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap blue
PULI$30.194.7★
WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$84.323.4★
Alashan Cashmere -100% Cashmere Draped Dress Topper Poncho (Beach Pink)
Alashan$123.424.9★
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Dark Mottle Camel
RYYOYY$57.984.6★
Velanio Cashmere Luxury Knitted Wrap Travel Shawl Scarf Pashmina Stole All-Season Scarf for Women Cashmere Wool Blend
Velanio Cashmere$57.004.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“soft to the touch”
“Nice and warm”
“Seems very well made”
“Color was accurate”
“Worth the money”
“The perfect weight”
“Material is light”
“it is comfortable”
“Great size”
“as advertised”
What buyers complain about
“Very cheap material”
“This is not pure white”
“WAY TOO THIN”
“Cheaply made”
“its a lot bigger than I expected it to be”
“Deceitful advertising”
“Edges curl under”
“Item looks used”
“Looks expensive”
“The weave is very prone to snagging”