cashmere scarf men
Skip itSoft demand (-85.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$22.98avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$6.14–$87.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 6% kills the launch gate
Market size
Okay$195K$195K/yr · 625K searches
Review moat
Okay3,299.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-85.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
48 rising
Sellers
60
Top-5 brand share
39%
Open market
58%
- Hymeiluely12%
- American Trends8%
- GERINLY8%
- Uausyaly6%
- Fishers Finery5%
- LUOLIIL VOE4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 70 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hymeiluely 27.5 Inches Square Silk Feeling Neck Scarf for Men Necktie Silk Bandanas Pocket Square Cowboy Scarves (D-Gold)
Hymeiluely$9.494.6★192 rev
American Trends Mens Winter Warm Scarf Plaid Tassel Scarf for Men Soft Long Cotton Scarves Black Grey Square
American Trends$12.824.6★3,796 rev
Uausyaly 4PCS Neck Scarf Bandanas for Men Satin Silk Feeling Head Scarfs Fashion Lightweight Neckerchief Square Purse Scarf Cowboy Scarves 27.5 x 27.5
Uausyaly$15.084.5★56 rev
Geyoga 6 Pieces Summer UV Protection Cooling Neck Gaiter Face Clothing Neck Gaiter Mask Scarf Sunscreen Breathable Bandana(Classic Color)
Geyoga$9.604.4★10,809 rev
Carhartt Force Stretch Fleece Neck Gaiter Black One Size
Carhartt$18.904.7★538 rev
Newest
by launch date
Uausyaly Neck Scarf Bandanas for Men Satin Silk Feeling Head Scarfs 4PCS Fashion Lightweight Neckerchief Square Purse Scarf Cowboy Scarves 27.5 x 27.5
Uausyaly$15.0156 rev
TICONN Neck Gaiter Face Cover Scarf Neck Warmer Breathable Sun & Wind-proof for Skiing Fishing Hiking Cycling (Quick Dry Black-4PK)
TICONN$12.4232,755 rev
Cuffbow 4 Pcs Square Silk Feeling Neck Scarf for Men with Leather Ring Pocket Square Cowboy Scarf Necktie Silk Head Bandanas(Paisley)
Cuffbow$20.086 rev
Brooks Brothers Wool and Cashmere Woven Solid Scarf with Twisted Fringe - Mens Luxury Winter Scarf 66-inches x 12-inches Camel
Brooks Brothers$48.9911 rev
Brooks Brothers Wool and Cashmere Woven Patterned Scarf with Twisted Fringe - Mens Luxury Winter Scarf 66-inches x 12-inches Charcoal Windowpane Plaid
Brooks Brothers$48.6433 rev
Trending
90-day click momentumTICONN Neck Gaiter Face Cover Scarf Neck Warmer Breathable Sun & Wind-proof for Skiing Fishing Hiking Cycling (Quick Dry Black-4PK)
TICONN$12.424.4★
Uausyaly Neck Scarf Bandanas for Men Satin Silk Feeling Head Scarfs 4PCS Fashion Lightweight Neckerchief Square Purse Scarf Cowboy Scarves 27.5 x 27.5
Uausyaly$15.014.5★
State Cashmere Unisex Ribbed Knit Scarf Made with 100% Pure Inner Mongolian Cashmere - Elegant Soft & Versatile - Ultra Warm Winter Accessories - (Navy 70x7)
State Cashmere$75.684.5★
GERINLY Silk Square Scarf with Paisley Print Boho Neck Wrap for Men Italian Scarves Cravat Bufandas para Hombres Western (R-Gold)
GERINLY$9.004.7★
CYian Square Scarf for Men Silk Feel Neck Scarf Satin Bandana Neckerchief Lightweight Head Scarves Fashion Gifts for Men Formal Casual Business(Black)
CYian$7.934.4★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -85.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 44.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“keeps me warm”
“Very good quality at a fair price,delivered promptly”
“The material is soft”
“Colors are vibrant”
“Excellent price”
“not too tight so just what we wanted”
“Exactly as pictured”
“So Comfortable”
“Material is very soft”
“Great gift”
What buyers complain about
“Too short”
“not as thick”
“Poor Quality”
“Cheap material”
“Dye bleeds”
“Not as advertised”
“Too thin”
“Smells weird right out of the bag”
“It's not very breathable”
“Stretches Out”