cashmere beanie
Skip itSoft demand (-85.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.68avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good1,112.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$9.35–$168.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay5.0%return rate — above 6% kills the launch gate
Market size
Okay$117K$117K/yr · 246K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-85.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
28
Top-5 brand share
55%
Open market
38%
- WaySoft15%
- EURKEA13%
- Style & Republic10%
- Fishers Finery9%
- Villand8%
- DANISH ENDURANCE8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 67 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EURKEA 100% Pure Cashmere Winter Beanie Skullies Cap for Women Soft Warm Lightweight Beanie
EURKEA$33.974.2★265 rev
WaySoft Pure 100% Cashmere Beanie for Women in a Gift Box Oversized Women Beanie Hat Bring Warm and Luxury to Your Loved Ones Perfect (Beige)
WaySoft$50.174.5★1,246 rev
Fishers Finery Mens 100% Cashmere Ribbed Hat; Cuffed; Super Soft (Black) One Size Fits Most
Fishers Finery$57.654.7★985 rev
WaySoft Pure 100% Cashmere Beanie for Women in a Gift Box Oversized Women Beanie Hat Bring Warm and Luxury to Your Loved Ones Perfect (Grey)
WaySoft$48.604.5★1,246 rev
DANISH ENDURANCE 100% Cashmere Beanie Hat Luxuriously Soft Exceptionally Warm Premium Comfort for Men and Women One Size Black 1-Pack
DANISH ENDURANCE$30.064.2★598 rev
Newest
by launch date
Everlane - The Cashmere Ribbed Beanie - Heather Charcoal One Size
Everlane$88.0510 rev
Everlane - The Cashmere Ribbed Beanie - Black OS
Everlane$81.7310 rev
rag & bone Womens Jada Brushed Cashmere Beanie Mink One Size
rag & bone$168.270 rev
Womens Cashmere Beanie 100% Pure Mongolian Cashmere Knit Hat Soft Lightweight Winter Beanie for Cold Weather Warm Slouchy Style for Everyday Wear with Gifted Box Blue
GIAG.IO$35.4321 rev
Nawati Cashmere Knitted Women Beret French Style Double Layer Winter Autumn Warm and Soft Beanie Hat Cap for Women Girls Lady Black
Nawati$13.9261 rev
Trending
90-day click momentum
FURTALK Slouchy Beanies for Women Winter Hats Soft Warm Beanie Hat Ladies Knitting Skull Beanies Beige
FURTALK$13.754.4★
Everlane - The Cashmere Ribbed Beanie - Heather Charcoal One Size
Everlane$88.054.9★
Fishers Finery Womens 100% Pure Cashmere Fashionable Slouchy Beanie (Eggplant)
Fishers Finery$58.544.4★
Cashmere Beanie Hat Made in Scotland Navy
Oxfords Cashmere$53.894.3★
EURKEA 100% Pure Cashmere Winter Beanie Skullies Cap for Men Soft Warm Lightweight Beanie
EURKEA$34.574.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -85.2% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 45.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keep warm”
“Arrived on time great quality”
“not too tight”
“Extremely comfortable”
“Soft like butter”
“Great value”
“Very comfortable with the fleece lining”
“It was exactly as advertised”
“the color is pretty”
“Great shape”
What buyers complain about
“too big”
“The hat is thin”
“Not worth the price”
“Poor quality”
“it's thin”
“It tore after just 4 days of wearing”
“a bit flimsy”
“Not warm at all”
“not very slouchy”
“and the material is rougher than expected”